It’s been a brutally tough last twelve months and businesses of all shapes and sizes are hurting. We’ve seen office closures, we’ve seen people being furloughed or made redundant, and we have seen a lot of businesses closing their doors for good.
However, it does finally seem like things are getting better. Offices are reopening, people are going back to work, and the vaccines keep coming. If you have managed to keep your small business afloat through the pandemic, now is the time to bounce back and take a confident step forward. Here are a few ideas to help you get started.
Take A Step Back and Audit The Last Year
When you’re emerging from a financially difficult period it is incredibly important that you conduct a thorough audit. With a little distance and some perspective, it will be much clearer to identify areas which either performed better than expected and helped to keep your business afloat, and those areas which held you back and should now be jettisoned.
For example, you may have noticed that the pivot to online actually created more opportunities than you originally thought, and it might be time to lose some expenses from the old way of doing business (renting office space, for example). There are going to be plenty more challenges to come so it’s important to do this as soon as possible.
Work On Your Digital Marketing
When done badly, a digital marketing campaign can end up losing you more than you gain. If the messaging is poor, if your branding is weak, or if you go after the wrong audience on the wrong platform, you’ll be paying for clicks that never result in any traction. When digital marketing is done well, it can help take your business to the next level.
A good digital marketing campaign should be aimed at the correct users on the right platforms, it should reflect your brand’s personality and make it clear what makes you stand out from the competition, and it should be data-driven to enhance your expertise. If you feel like you might need some help creating a campaign that hits all these marks, you may want to consider a digital marketing course like this.
Prioritize Communication and Team Spirit
We all know how hard it has been to keep a sense of team spirit over the last year or so, as most of us have been working from home through some incredibly difficult circumstances. For small businesses, it’s always been so important that there is a sense of everyone pulling together through the tough times. That can be tough to do when everyone is chatting on Zoom, but now restrictions are lifting you can start to think about what you can do to make everyone feel a bit more connected.
In the meantime, make sure that your team members and employees know that you are still there to talk to them about any issues that they may be having. It’s been a hard year for mental health and showing your support will make a big difference. Don’t force them back into the office if they aren’t ready and listen to how they think they can best contribute.