Technology

3 Things Your Web Site Must Have

Having a web site can be one of the best ways to promote your business, if done correctly. This Monday Marketing Moment offers 3 things your web site must have in order to succeed. They are simple, yet often ignored tips that could mean the difference between closing a sale and losing business to a competitor.

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Promote Your Business with our Blog

Hello readers! I've approached this week's Monday Marketing Moment from a different angle. Rather than type up a general knowledge article, this week I wanted to give you something you could use now. Today's tip is simple: promote your business. I will even give you a head start. You can promote your business here on the Entrepreneur Resources: Small Business Blog for free as part of our "Small Business Spotlight."

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Bringing Your Store to the World Wide Web

For many small business owners, creating an online store is a natural step in their business growth. Perhaps you own a brick and mortar clothing boutique and are ready to expand your client base worldwide, or maybe you’re a new business owner who will sell your products exclusively on the Internet. Either way, you should follow a detailed plan to get your store up and running. While selling on the Internet can seem intimidating, it doesn’t have to be. Continue reading as we cover four key steps, from registering your domain name to creating a credit card processing account, that will get your online store open for business in no time.

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Selecting a Reliable Web Host

In addition to finding a professional, affordable web site designer, securing a web host is another crucial step in the web site design process. A web host is a company that stores your web site's files. All the pages you see on the net are a collection of pages stored in an online folder. You pay a web host to store your files in its online folder. Having a reliable web host is crucial to your business. Everytime you send a potential or current client to your site, you need it to be up and running error-free. Since this is so important, we have listed a few guidelines in selecting a reliable web host.

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Search Engine Optimization (SEO) Tips

Then, I received another e-mail directly from a "seo specialist" who said he could improve my web site rankings if I just hired him for $xx per hour. He gave me his web site information to look at client testimonials. Most were measured in terms of competition, like if you type in "affordable web site design" and Google says, these are results 1 - 10 of 158,000,000. For that phrase, there are at least 158,000,000 sites that come up. That is the competition. The guy's site also had a list of phrases that his clients are coming up as #1 for in the search engines. From an outsider perspective, it looked very impressive. Then I did some digging...

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Keep your Computer Virus-Free

News about computer viruses has been popping everywhere, from your computer screen to the nightly news. As hackers become more sophisticated, computer users need to know how to protect themselves from the latest onslaght of viruses. Use these tips to keep your computer virus-free.

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Beware of Fraudulent E-mails

Have you ever received an e-mail like this? "Hi. I just received an official looking e-mail from my small business payment processor that looked suspicious. It said that the company noticed fraudulent activity on my account and wanted me to log-in to verify that the account was mine. I clicked the link in the e-mail. The company's homepage and a form popped up asking me to enter my ATM card number, user name, password and social security number in order to verify and unlock my account. What do I do?" Read on to find out how to protect yourself from e-mail spoofing and phishing.

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Ten Tips for Buying your Next PC

Are you in the market for a new computer? Perhaps you're looking for the perfect holiday gift; or maybe your computer is on its last legs, and you're due for a treat. In either case, buying a new computer can be daunting. This guide will tell you what to look for in your next hardware package.

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You’ve Got a Web Site, Now What?

Does this sound familiar? "My web site has been up for 3 months, but I still haven't had a single customer. I thought once the site was built customers would pour in." Assuming that building a web site will automatically draw in customers is one of the most common misconceptions about online marketing. Creating an online business is similar to creating a brick-and-mortar business, you MUST advertise. We've got several online and offline tips to help your web site get the exposure it deserves.

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