If your pizzeria has fallen on hard times due to the COVID-19 pandemic, you’re not alone. Restaurants across the country are struggling to make ends meet and navigate a constantly-shifting array of obstacles, and times are tough all around. Perhaps you were able to get funding from the Small Business Association, or maybe you’ve had enough profits from recent months that you’ve been able to float through this uncertain time with a little more stability.
Whatever the case, just because times are tough doesn’t mean that things are truly that bleak for your pizzeria. In fact, by investing in marketing a bit more and thinking outside the pizza box, you might find that you can actually capitalize on the COVID-19 pandemic and become a more resilient business, even after COVID dissipates. Here are five tried-and-true pizzeria marketing ideas that can boost your sales and get you through the pandemic.
1. Offer to-go deals with safety precautions in place.
One of the easiest ways to drum up business during COVID-19 is to show that you have your customers’ safety and health in mind while fulfilling their orders. When it comes to pizzerias, the good news is that there have been few, if any, cases of coronavirus linked to food or shared surfaces. At the same time, it never hurts to be extra cautious, which is why the protective measures you take and advertise when offering carry-out or delivery deals matter more than ever. The right pizza shrink wrap, for example, can protect your wares while also instilling confidence in your customers. The end result is a win-win for your pizzeria and your customers’ health. Getting shrink wrap to use in your establishment isn’t complicated, either. You can find shrink wrap machines online and be using shrink film to impress upon your customers how important their health is to you. You’ll be surprised what a little shrink film can do to instill confidence and get any lost customers back.
2. Keep your products fresh with commercial refrigeration equipment.
Nowadays, with consumers spending more time at home, they may be cooking more. As such, if they’re going to choose to order out for dinner instead of cooking with the groceries they’ve bought, they’re likely going to want to make sure that the ingredients you’re using are as fresh and healthy as possible. True Manufacturing is a company that specializes in refrigeration equipment to keep your ingredients as fresh as possible. From commercial refrigerators and temperature control kits to solid door freezers, your customers will be grateful to know how you keep your quality ingredients fresh with equipment specifically designed for the restaurant industry.
3. Offer live-streaming content for homebound customers.
One creative way to generate excitement for your pizzeria and make a few bucks while you’re at it is to offer live-streaming content to appeal to customers who aren’t comfortable leaving their homes during the pandemic. For example, you might offer a special webcast tutorial on how to toss pizzas or make your own dough. Or maybe you’re known for your sommelier, and can offer a virtual wine pairing class online. Whatever it is, working with a company that specializes in live stream production services can help set you apart from every other business trying to shoehorn their creative idea onto a platform like Zoom. Especially when so many consumers are exhausted from Zoom meetings, setting yourself apart with professional live streaming services will really make your videos feel worth the investment in time and money. Plus, hosting live-streaming content is another opportunity to show off the efforts you’re making with your commercial refrigeration equipment and shrink film pizza wrapping. It’s like built-in commercials for how customer-conscious you are.
4. Boost your ROI with social media marketing.
Customers are spending more and more time online thanks to the COVID-19 pandemic, and that means that your advertising dollars go much farther when spent on online platforms. Social media marketing campaigns already had an incredibly high ROI prior to the pandemic, and that return is even higher with more eyes on platforms like Facebook or Instagram. Even spending an additional $50 a week on boosting Facebook posts can make a big difference in your business’ sales. Show off your new ice machines and refrigeration technology on Instagram, or boost a Facebook post about your upcoming live-stream. A little goes a long way when you’re using the latest technology.
5. Harness customer testimonials.
Especially if your local pizzeria has a loyal customer base, putting these sorts of reviews front and center online can help give a human face to your restaurant. If you have positive reviews on Facebook, Google or Yelp that address your COVID-19 precautions, highlighting these can help give people the peace of mind to make an order. Encourage regular customers to leave a friendly review about your pizza packaging or unexpected perks. Then post screen shots of those on Instagram or Facebook. You’ll see an upturn in sales in no time.