Every great marketing strategy includes an effective sales funnel. A sales funnel takes a large group of potential customers and filters them down a funnel into a smaller group – your dedicated customer base. It all begins with focusing on a decent amount of traffic; this is the wide-mouthed top of your funnel. Once that’s been accomplished, we make use of the following five features to ensure we come out with a group of committed people who trust our brand.
1. Tapping the market.
Whenever we go into business, we’re persistently encouraged to choose a niche. And this is generally very good advice! We want to ensure we’re targeting the right market for our products or services. For example, if we wanted to sell a guide or product aimed at helping us balance our hormones, we’d do best targeting women over the age of 35.
2. Split test your large audience.
By all means, check out services like clickfunnels, which helps you build landing pages and sales funnels. But one thing you should know is that tools like these also encourage split testing. This is otherwise known as A/B testing, and it can make all the difference in the success of your funnel.
Split testing splits your largest group and takes them to different funnel features to determine which is more effective. Maybe you have two different landing pages, and you want to see which provokes higher conversion rates. Split testing is how you find out.
3. Excellent copy.
Never underestimate the power of words on a page. Any copy used in your sales funnel needs to have a few key attributes. First, it should be grammatically correct and free of spelling errors – to publish copy that isn’t destroys authority. Second, it should utilize the tone that best resonates with your intended audience. In general, something friendly, positive, and valuable (such as offering a solution) does the trick.
4. A focused landing page.
When it comes to a landing page, copy that resonates is important, but so is ease of purchase. Your best landing page should provide the audience with any information that they’re probably looking for at this point (such as pricing, contents, or benefits). This may vary depending on how the customer arrived at your landing page.
In some cases, you may want to have a different, more focused landing page for those who arrived via a social media post, versus someone who clicked a link in an email.
5. Targeted advertising.
Finally, you should leverage any and all analytics to help you create segmented ads. By segmenting your ad efforts, you can hit the right customer at the right time. We see this often with banner ads that include a geographical location relevant to the audience member. Once you’ve built your best sales funnel, don’t check out. Refer back to the data often to see what’s working, and to adjust what isn’t. Every now and then, you may want to reconstruct your sales funnel entirely. As long as you concentrate on the five points we’ve discussed today, you’ll be setting yourself up for sales success.