With social media becoming prevalent, it has become harder and harder for businesses to stand out in an overcrowded space. Your business may rely on a variety of sources to stay connected with customers and clients, such as Facebook, Twitter, and blogging. However, without something to attach your name to, it becomes hard for the people you’re trying to reach to recognize your efforts.
Having a logo will give weight to your brand and help customers recognize you in their crowded inbox or newsfeed. Your efforts don’t go nearly as far without it.
Your Logo & Your Brand Go Hand in Hand
You may have branded yourself in a variety of ways: color, beliefs, values, customer relations. This is important in deciding what your logo will be and what it will say about your company. When creating your logo, consider:
- Colors: What colors are prominent in your blog or other advertisements? Audaciously present those in your logo, as they are something your customer may already associate with you.
- Imagery: You want to incorporate an image that is representative of you. This is critical in helping your customers make the connection between you and your presence in stores or online.
Catch the Attention You Want
A logo should take your brand awareness to the next level. Consumers need something to hold on to. When you’re sitting side by side with direct competitors in the store, on Twitter or in a spam folder, your goal is to be the one chosen. A logo can make that happen.
- Keep current customers: Your customers come to rely on you for what you express as important and valuable. Your logo should boldly represent who you are, with accuracy and intention.
- Get new customers: In the store, a shopper looks from one product to the next. They are looking for something to stand out over the other options. While you can’t appeal to everyone looking to buy a product, addressing your target audience and catering prominently to them will give you the best results.
Keep it Professional
Customers want to trust you. When someone looks at your logo and feels they could have done a better job, you can be sure they are moving on to someone else. According to Brainstorm.com, “The worst thing you can convey to potential customers is that you are unprofessional. A great logo tells your customers that your business is well-planned, professional, and here to stay.” Your logo needs to impress, whatever that costs for you.
- Hire someone: Your best bet is to find someone who will do it right the first time and convey the image you’re looking to present.
- DIY: If you can’t find the budget to hire a professional, consult many people before putting it out there where criticism could do serious harm.
Once you’ve created your logo, get it out to the masses. You want to associate your every presence with this image of who you are. When your words speak the same language as another company, it’s your logo that will pull the indecisive customer in.
- Facebook: Your default picture is incredibly important. After looking at your wall, fans immediately scan to your photo reel and default photo. Your logo should be there.
- Twitter: Your customer’s newsfeed is chuck full of everything but what you are trying to say. When you associate a logo that is tightly connected with your brand, you are more likely to stand out.
- Blog: Whether in the heading or worked into the title, your logo should have a prominent place at the top. Your blog is a connector for many other social networks and standing out here is incredibly important.
Marketing is vital to the success of your business. Yet, if your customers don’t have something to grab onto, it won’t matter. Don’t spend hours writing great content or weeks putting out new campaigns all in vein. Get a logo and make it count.
Jessica Sanders is an avid small business writer touching on topics from social media to background checks. She writes for an online resource that gives advice on topics including credit card processing for b2b lead generation resource, Resource Nation.