How Web Scraping Can Help Your Business Prepare for the New Year

Web Scraping services are a profitable process for any businesses looking for new ways to keep their marketing strategies, customer base and financial data both relevant and effective. One of the main benefits of a web scraper, is that it collects data from multiple sources in a single place, making it easier to analyze and extract beneficial information for your business. The internet is undoubtedly the greatest asset and information hub available. Utilising web scraping services is therefore the most effective way of helping your business prepare for the new year.

Stay ahead of your competitors

Web scraping services help you gain actionable insights into any changes in your competitors pricing or products. Advanced web scrapers can be programmed to detect website changes, so you will know immediately when your competitors lower their prices or launch a new product. With this real-time information you can modify your own pricing and business decisions to reflect the current market.

Fine-tune your financial processes

The beginning of a new year is the perfect opportunity to review and improve your financial processes. Insight into company health and financial data can be enormously valuable, particularly when choosing to invest in new opportunities. When employed correctly, web scraping can also extract key data that will help you track your past performance and predict your future growth.

Collate market research

Managing your market research strategies is key to compiling a potential customer base and opportunities available within your industry. A lead is defined as any contact details that fit your desired customer base. This can occur through various online mediums including websites and social media.

Web scraping services automatically collect information that can lead to qualified leads. Filtering the scraped data by keywords and other criteria can ensure you consistently build your customer base and keep a steady flow of prospects heading into your business.

Quality Control

Web scraping can be used to track your online presence, including product or service reviews relating to your business. The process is essential to identifying negative feedback from clients and other areas of vulnerability to your businesses online profile. Web scraping services will scan forums, message boards, and social networks for positive or negative comments regarding product performance and customer service, so you can monitor your business’s performance.

Streamline your data collection

When employed correctly, web scraping can extract key data that will help you make better marketing and financial decisions. Many companies employ manual data collection for research, analytics and planning. Web scraping as an automated process, is also more reliable and faster than manual processes, which can be subject to human error.

Strategize your Search Engine Optimization (SEO)

Finding ways to boost traffic towards your website all revolve around SEO, which is a set of rules utilized by search engines to rank their search results. In the competitive and web-driven business world that we live in, SEO strategies are more important than ever. Search engines serve millions of users per day, making it an important tool to attracting customers to your product or service.

Web scraping can improve your SEO by extracting data from competitive websites that have ranked higher in search engine results. An analysis of these sites can give you insight into the links, titles, keywords and descriptions being used by competitors who have dominated the web traffic. As rankings change frequently, a web scraping technology can automatically review your search engine ranking, providing continuously updated and current data.

The amount of data created daily in the digital age is staggering (around 2.5 trillion GB). Web scraping services are the key to utilizing this information and employing it for the benefit of your business in the new year.

 

Laura Costello is in her final year of a Bachelor of Law/International Relations at Latrobe University. She is passionate about the law, the power of social media, and the ability to translate her knowledge of both common and complex topics to readers across a variety of mediums, in a way that is easy to understand.

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About Dequiana Jackson

Dequiana Jackson, CEO of Inspired Marketing, Inc., is a small business marketing coach who shows women entrepreneurs how to use solid marketing strategies to turn their life’s passion into a profitable, service-based business. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog, Entrepreneur-Resources.net.

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