Social media marketing is one of the most popular marketing methods promote to your website online. It is actively followed by many small businesses, and is fetching positive results. According to manta.com, 40% of small businesses that are into social media marketing are getting better ROI (return on investment).
If you are the owner of a small business and you are not using social media marketing to promote your brand, then you are far behind your competitors. Researchers have also stated that, 71% of social media users are purchasing products of the brand they are following, and 91% of users use Facebook to find the details of the local businesses (source: Digitalsherpa).
Having a social media account/page to your business is not enough, you should follow certain techniques to make the campaign successful. According to a research by digitalsherpa, 23% of marketers are developing strategies to start social media marketing, but are struggling to execute. This article provides some useful tips for small businesses on how to make their social media marketing a successful campaign.
Plan well before you start
Before you start your marketing on social media websites, do research to find out which social media platform is suitable for your business and products/services. Which social media platforms your competitors are using? What kind of users/customers you are targeting and where are they available the most? By researching on these questions, you can get clarity on what suits best for your business.
Set goals to assess your marketing
After choosing social media platform, set the marketing goals and be clear with your goals. Set long and short term goals like what you want to achieve or what you are expecting after three months or six months or one year. These goals will help you assess how well the marketing is doing for your business.
Make consistent presence and be active. If you don’t have time, hire a professional who can do it for you. (According to manta.com, 18% of small businesses are taking the assistance from third parties to look after their social media marketing needs). That means, many of your competitors are actively using social media and its time for you to be active.
Make it happen
Remember, just setting up the account/page will not do wonders. You must make efforts to attract users so that they follow your page/account. This can be achieved by providing them with useful information, educating them and offering them deals and discounts.
Interact with the customers
Social media marketing is a two way communication. Be social and interact with the customers. Respect their feedback and work on them. Show your concern towards your users by educating with articles and tips, make them a part of decision making, etc. This shows you care for them.
The effect of social media marketing is not immediate. It may take some time (weeks or months) to acquire followers or fans. Be patient enough to get the results that you are aiming for.
Social media marketing gets better ROI when implemented properly. Therefore, you need to take social media seriously as it not only helps your small business to achieve success, but also helps in attracting targeted customers.
Marvist Consulting LLC offers small business Internet marketing services across the USA. Marvist Consulting offers PPC management services that help you get more potential customers. Since establishment in 2005, Marvist’s Professional SEO services have earned the goodwill of clients with uncompromising commitment to business values while delivering expert services.