When your grandfather owned a small hardware shop back in the 1970s, his business thrived on word of mouth, his great selection of paint, his friendly demeanor and dedication to customer service. Now that you have a business of your own, you are determined to follow in your grandpa’s footsteps and provide great products and services combined with outstanding customer relations.
While these goals are all important, you are also dealing with something past generations didn’t have: a mobile-first world. In order to truly grow your business and have your customers take you seriously, make sure your company is mobile-friendly in a number of ways.
Data Shows Importance of Mobile-centric Companies
In order to shed light on how people interact with businesses today and why mobile access is so critical, Google paired up with the research firm Purchased. Their research found that brand experiences are two times more likely to happen on mobile devices than anywhere else, including on TV and in-store. In addition, 89 percent of people are likely to recommend a brand after having a positive experience on a mobile device, and they are also more likely recommend that brand to others.
It’s undeniably important to have a mobile-friendly business. Here are some tips on how to make it happen.
Start by Pretending to Be a Potential Shopper
The first step to making your company more mobile-friendly is to make an honest assessment of what it looks like online. Access your business website on your smartphone and see if it is readable and if you can move around the site easily. If you have to squint to read any part of your site or expand the screen manually to see your products, you may need to convert your business site to one that is “responsive.” To do this, check out a site like 1stWebDesigner — they offer a 15 minute CSS and HTML5 tutorial in both video and text form that will show you what you need to do to make your website responsive.
Now, Make Your Site Look Amazing
In addition to having a website that is responsive on all types of mobile devices, it is important to have an interactive and user-friendly online platform. Again, be honest with yourself and ask if your site looks eye-catching and attractive. If not, it is probably time to give the website a facelift and look into custom logo design and other ways to make it stand out among the competition. FlashMarks offers a Mobile Logo Design Guide that is an outstanding resource for business owners who want to ensure their logo is compatible with mobile devices. FlashMarks’ guide includes the basics of mobile and social-optimized design as well as advice on screen size, pixels and resolution.
Speaking of Social-optimized, Use Social Media to Your Fullest Advantage
Another effective way to thrive in this mobile-centric world of ours is to establish a presence for your business on social media. Social media is a key facet of digital marketing and can help you reach millions of customers around the world. Create social media pages for your business on all of the major sites — Facebook, Twitter and Instagram — and post regularly about your company, products and sales. Be sure to include your website address on your pages so customers can easily click through and become paying clients.
Make Your Grandpa Proud
The more mobile-friendly you can make your website, the more customers you will attract and the more successful you will be. Follow your proud grandfather’s way of doing business and provide great products and services, only with a modern online twist that will meet your customers where you are likely to find them — on their phones and tablets.