These days, even the savviest pro can find themselves bamboozled by the latest twist in the online marketing narrative. Things can change fast in an instant, and you never know what new development is lurking just around the corner. Still, there are certain truths that will always remain, and it’s vital to keep them in mind before every marketing venture.
Stay cool and set realistic targets
Whatever business you run, we’ll hazard a guess that it’s not quite Nike or Microsoft in terms of outreach (at least not yet). You don’t need to orchestrate some spectacular strategy that’ll get millions flocking to your website. Heck, you might not even need thousands. The goal is simply to increase your existing client base, so set your targets based on that. If you start out with 10 clients, aim to have 20 by the end of the month. If you’ve got 200, try to get to 600, and so on.
It’s the snowball effect in action. The bigger you get, the faster you’ll get bigger. Let it happen organically, and don’t become too obsessed with numbers. Even if you don’t meet your target, you’ll have a much better idea of how to adapt your strategy next time. The snowball’s always rolling, even if it doesn’t feel like it!
Embrace social media
Sites like Facebook, Twitter and LinkedIn have changed the face of marketing forever. Dramatic, but it’s no exaggeration. These platforms have leveled the playing field. The traditional barriers between producer and consumer are gone, and anyone can promote something with only their wits and a free Facebook account. As long as they’re smart about it, of course!
And what do smart businesses do on social media? Well, they engage with people, for a start. It’s called ‘social’ media for a reason, so make sure to ask and answer lots of questions (about your company or otherwise – it’s good to have personality!). Don’t just spout meaningless drivel about your brand, either. Be interesting, funny, insightful and creative in your posts, because nobody falls for the old “Here at BlandCorp, we strive for excellence…” spiel anymore.
Oh, and visual content is taking over. Text still has a big role to play, but pictures and videos resonate harder and faster with more people. All you need is a half-decent smartphone, so get snapping away to show people what your business can do.
Get a hand when you need it
If you’re far too busy to deal with all this marketing hoo-hah, it’s perfectly fine to call in some outside assistance. There are plenty of companies designed to help businesses navigate the online world, providing everything from sports marketing to food marketing to education marketing. Whatever your business deals in, someone out there knows exactly how to promote it.
You may even find aid closer to home. Don’t want to learn Facebook? Ask your niece to set up the page for you. Still don’t want to learn Facebook? Promote a tech-savvy employee to online brand manager, or hire an outside specialist for the role. Hey, maybe that niece could use a job! The point is, you’re not alone, so don’t worry about trying to do everything yourself.