Things No One Tells You about Starting a Business

We all have our ideas about what starting a business is going to be like. You have probably done countless research online and talked to numerous business owners. You know the perks, you are aware of the hardships, and you feel ready to tackle this new chapter in your life. However, once you start the journey, it is never that simple. There are always going to be things you don’t know until your feet are wet. That is why we have given you an inside glimpse below.


Ideas aren’t worth much – A lot of entrepreneurs get excited when they come up with an amazing idea. We feel that we own the idea simply because we have thought of it. Unfortunately, that is far from the case. There are usually hundreds of people that have tried the idea in some shape or form. It is not your ideas that are going to differentiate you from the competition; it is your team and your execution. Click here for more tips on achieving start-up success.


You will need help along the way – We all like to think that we can do everything ourselves. However, expert help can prove invaluable. From outsourcing your accounting requirements to IT consulting for businesses in Santa Clara, there are plenty of experts that can make your life much, much easier.


Starting up is unpredictable – It does not matter how much you have prepared, the only thing you can be fully prepared for is the unexpected. No doubt you have compared your expected entrepreneurial journey to what you have read or heard about from others, but don’t assume that your experience is going to be similar. You will find that people often sugarcoat their experiences as well!


Early success can be temporary luck – It is easy to get carried away when your business gets off to a flyer. However, you need to keep your ego in check and be disciplined. The best entrepreneurs are paranoid; they do not believe their own hype.


You will have to leave people behind – It is easy to feel like you have to involve all of your friends and family in your business. There is a temptation to promise a job to anyone in your family who needs one. You can’t run a company this way; you need the best people in the best positions. Choose experience and skill-set over doing someone a favor. Not everyone is meant to go on this journey with you, and your true friends will stay by your side along the way.


Your product is not for everyone, and everyone is not your customer – You may think that everyone is fit for what you have to offer. Your target market cannot be ‘everyone’ – it needs to be a specific person with a specific problem. Take a considerable amount of time when it comes to determining what your ideal client is.


It will take more work than you expect – Last but not least, starting a business is always more stressful and demanding than people account for. It is going to take more time and effort than you could possibly imagine, but the rewards can be greater too!

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About Dequiana Jackson

Dequiana Jackson, CEO of Inspired Marketing, Inc., is a small business marketing coach who shows women entrepreneurs how to use solid marketing strategies to turn their life’s passion into a profitable, service-based business. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog,

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