The Real Reasons Your Business Isn’t As Profiting As Much As It Should

There isn’t a business owner out there that doesn’t want to their company to be profiting more than it is now. Profit is how you measure how far you’ve come and how you ensure that you’re still able to break new ground. But there might be quite a few existing aspects of your business keeping you from getting as profitable as you can. Let’s knock them off the list one-by-one.

profit-marginsYou’re not paying close enough attention to your customers

We all know that a business needs to put effort into bringing new customers into the fold. However, there might still be plenty of money to be made from those you’ve won over. It’s also a lot easier to retain customers than to bring new ones in. Look through your customer data and find those who haven’t renewed that custom in some time. Simply getting in touch to check in on them can be all the reminder they need.

money grow cash coins plant reap and sowYou’re letting go of too much control

Relying on services and suppliers outside your business is not inherently wrong. Outsourcing can be a more cost-effective way of taking care of a business process. However, it should never be permanent. If you need constant service, then it’s probably a better idea to bring more in-house. Whether that’s hiring your own IT team to oversee your computer network or attending injection molding seminars to make your own choices in the manufacturing process. You control the costs, the resources that go into it, and how efficient the operation is.

shaking hands global networking world

You’re allowing too much loss

Inefficient businesses will never be able to see the full potential of the profit they could make at peak performance. You need to start working to identify the different kinds of loss in the business. Are you losing time due to distraction and work interruption? Are you losing resources through manufacturing effort? You need to record how much time and money you’re losing to see specifically how you can reduce it.

Broaden your revenue streams

If you’re as efficient as you can be, then you might look to expand the amount of money coming in, instead. But you don’t necessarily have to branch off to a whole new revenue stream. Instead, think of how you might be able to squeeze out a bit more profit from existing revenue streams. For instance, you can consider turning a product into a service through prescription and after-care options. You can also do things like offer a loyalty system to incentivize further spending from repeat customers.

Don’t tolerate underperformance

When you think of underperformers, you might think of your staff. Yes, if you can’t help employees improve, then you should be prepared to let them go. But the same should go for outsourced services and suppliers, too. It should even go for customers. If you have to spend time on individual clients, then make sure you’re always tracking the profitability of them. Sometimes, you have to be more picky with your customers.

You will undoubtedly come across more challenges to your ability to profit as time goes on. Hopefully, the tips above will help you see how increasing your own control and involvement in the processes of the business is almost always the best way to overcome those challenges.

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About Dequiana Jackson

Dequiana Jackson, CEO of Inspired Marketing, Inc., is a small business marketing coach who shows women entrepreneurs how to use solid marketing strategies to turn their life’s passion into a profitable, service-based business. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog, Entrepreneur-Resources.net.

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