The Essentials of Growing Your Commercial Real Estate Business

Growing any kind of business takes significant skill, dedication, and and hard work – not to mention a little luck. Timing is a big component of determining whether or not you will succeed in your goals, too.

However, one thing you can do to give yourself the best possible chance of achieving your aims is to establish a solid, tactical foundation. In this guide, we’re going to show you the essentials of growing your commercial real estate business – let’s get started right away.

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Focus on your database

According to, a good CRM platform with excellent usability will help you grow a good base of customers. Once you start cultivating this database, it will be easier to keep in contact with all of your old clients, which should still provide a significant number of leads for your company.

Get out there and network

Networking is critical in any industry, but none more so than in commercial real estate. Make sure you leave a positive impression with everyone you meet, and put value in the connections you make. There is something to learn from everyone, so always look for different skill sets and knowledge bases to bring new ideas to the table.

Establish your niche

It’s a good idea to carve out a niche in your market. Focusing on one particular area – such as retail, office, or industrial commercial real estate – will help you build up a stronger client base. Once you have a good reputation in one area, only then can you consider dipping your toes in elsewhere.

Limit your risk

Slow and steady wins the race, especially if you want to a long-lasting, successful commercial real estate business. Never put all your eggs in the one basket, even if you come across a deal that sounds too good be to true. The chances are, it probably is – and you risk losing everything on one deal.

Establish good construction relationships

Over time, you will learn the good construction companies from the bad. Bear in mind that excellent building teams are not as easy to find as you might think, so once you strike gold and develop solid relationships, don’t let them slide.

Establish good lease relationships

As you can see over at, it’s important to be able to get your hands on vital equipment when you are building commercial real estate. If you are waiting a week or month for the cranes, diggers and heavy plant equipment, it’s going to cost you in loss of earnings. Find a leasing partner that can get you that high-quality equipment as fast as possible.

Be good to your staff

A business is only as good as the people that work for it – it’s that simple. And if you want to employ good people, you need to be good to them, in return. When you are growing a business, delegation will be inevitable, not to mention critical. Even if you’re employing property guardians, potentially short-term employees like the guardians of London, it is always important to treat them equally to other employees. So, treat those that work with you with respect and care – your reputation will be enhanced significantly.

Any tips to add? Feel free to leave your comments below!

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About Dequiana Jackson

Dequiana Jackson, CEO of Inspired Marketing, Inc., is a small business marketing coach who teaches women entrepreneurs how to monetize their message so they can make more money from their expertise. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog,

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One comment

  1. As an MBA, I must say this is a great article about real estate business. Keep up the good work!

    Thank you!

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