The Big Benefits Of Outsourcing As A Start-Up

If you’re working to get a business off the ground, sooner or later you’re going to have to deal with the topic of outsourcing. Outside of the services that you have no other choice but to outsource, many entrepreneurs strive to keep as many processes within the business as possible. While sometimes it’s better to have full control over the way a certain aspect is managed, it’s important not to overlook some of the major benefits of outsourcing as a start-up.

Controlling Costs

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Cutting costs isn’t usually a good enough reason to outsource in and of itself, but it’s certainly a major factor to chew over. When you outsource, you can convert your fixed costs into variable costs, release capital for investment in other areas of your business, and make it easy to avoid any kind of large expenditures when you’re struggling through the initial stages of your business. Furthermore, outsourcing can make your company much more attractive to investors, as you’ll be able to pump more money into your revenue-producing processes. If you’re on the fence about outsourcing a certain aspect of your business, be sure to start by considering the cost.

Greater Efficiency

Companies that try to keep everything they do in-house tend to have much higher expenses when it comes to distribution, research and development, and marketing. All of these costs have to be passed onto the customer in one way or another, which will obviously hurt your position in the market. On the other hand, outsourcing can bolster your efficiency, and strengthen your position. Outside services like digital transformation consulting often have a price structure and economy of scale that’s capable of giving those that hire the business a strong competitive advantage.

Reduce Delays on New Projects


All good outsourcing firms will have the knowledge and resources on hand to start a new project immediately. On the other hand, if you were determined to take on a similar project using your own in-house resources, there can be all sorts of delays. It may take months to properly screen and then hire the right staff, get them all trained up, and provide them with all the support they need to work towards their task. Furthermore, if you’re attempting a project that requires major investments, getting wheels in motion can take even longer. When time is of the essence, outsourcing can be a real godsend for many businesses.

It Lets You Focus on the Core Business

Most small businesses are at least a little strained for resources, and their owners typically have a limited amount of time and attention they can invest in various resources. However, when you outsource wisely, you can stop worrying about the peripheral but necessary tasks at your business, and focus more of your attention on the core of the organization. This is where you can really start making a difference for your customers, and drive towards the vision of the company that pushed you to start your business in the first place!

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About Dequiana Jackson

Dequiana Jackson, CEO of Inspired Marketing, Inc., is a small business marketing coach who teaches women entrepreneurs how to monetize their message so they can make more money from their expertise. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog,

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