Why Technology Should Be Every Small Business Owner’s Best Friend

Do you own a small business? If so, you’re probably already aware of many of the challenges and obstacles you must complete or overcome to ensure that your company survives. The reality is that a large proportion of new businesses fail, and this is due to their inability to make money. There are myriad reasons why a firm may struggle to generate profits, but there are also many solutions to common problems. One way of eliminating issues and increasing productivity and efficiency is to invest in modern technology. If you’re not familiar with the latest gadgets and systems, here are some of the reasons why technology should be every small business owner’s best friend.

Performance

As incredible as human beings are, there are some jobs that are best left to machines. Advances in technology enable us to complete tasks faster, more accurately, and more cost-effectively. This applies to manufacturing, but it’s also relevant for company bosses who run everything from IT companies to retail businesses. The fact is that we’re more reliant on technology than ever before, and often, it’s easier, quicker and cheaper to replace human labor with computer systems, communication devices or manufacturing equipment. There’s always a risk of technical hitches, but the process is generally considered to be a lot more precise, and using technology eliminates the risk of human error.

Communication

If you run a business, you’ll know that communication is key. Whether you’re trying to contact potential investors, colleagues or clients or you’re running a network of offices, shops or warehouses, it’s essential to be able to interact with others. Gone are the days of sending carrier pigeons or waiting around for the mail to arrive. We can now communicate with hundreds of others at the touch of the button. When you’re a company manager, it’s important to understand what’s needed to provide your clients with the service they expect and to enable your team to do their job effectively. If you employ a large number of people in offices all over the country, for example, investing in the right technology like a small business VoIP service, can save you a lot of time and money. By making use of the latest features and systems, you can cut costs, eliminate the need for travel and speed up the process of getting things done. If you want to organize a meeting, this no longer involves booking a series of flights, conference suites, and hotel rooms, and waiting for everyone to arrive. You can simply schedule a time and date and use the power of the Internet to facilitate instant communication without the need for anyone to leave their base.

Cohesive working

Every business owner wants to oversee a well-oiled machine, and it’s always a good idea to recognize the value and importance of teamwork and cooperation. Many employees undertake tasks that are linked to jobs other people are doing, either in the same office or in a different location. Technology enables us to work together, even when we’re not physically in the same room. Using sophisticated software and programs, you can oversee or participate in projects, post updates, and leave comments on what others have contributed, regardless of where you are in the world or who you’re working with. If everyone knows what they’re doing, and what everyone else has been tasked with, it’s much easier to work towards a common end goal.

Cost-cutting

Success is business boils down to simple math. Although there are lots of different aspects involved in managing a company, ultimately, to succeed, you’ve got to make more money than you spend. If you can’t solve this equation, your days in business may be numbered. Making a go of it isn’t just about bringing in clients and driving sales. It’s often also about cutting costs and making your business more efficient. It’s no good taking a huge amount of money if you’re spending all of it. The aim is to get into the black, and the more cost-effective you can be, the higher the chances of ending the financial year in profit.

Investing in technology may carry a cost, but if you do your homework, you’re likely to find that you’ll end up saving money in the long-run. One of the most significant ways you can cut costs is replacing employees or adjusting your staffing structure. There’s no point in employing a team of people to do jobs that could easily be managed by computer systems. Of course, there are many instances when you’ll benefit from hiring skilled workers but consider your options first.

Even if you already have an office kitted out with gadgets and gizmos, there are often ways you can improve efficiency and reduce overheads by modifying the systems you use or taking advantages of cheaper alternatives. If you don’t already use cloud systems, for example, this could offer you a way of reducing the cost of running servers, as well as giving you a secure means of storing and accessing data. Another option is to investigate free apps and programs, which could replace those you already use. If you do some research and have a look online, you’ll often find that there are free alternatives to most of the popular apps and software used by businesses.

Spreading the word

Whatever you’re selling or offering, you need to make sure that you can reach out to your target market, and let them know who you are and how you could improve your client’s lives. It’s not enough to have an amazing product or a service that is in demand. You need to ensure that you put your company on the map, and get people talking. Traditional marketing methods, like dropping flyers through the door and posting adverts in local papers can still be very effective, especially for small businesses, but there’s no doubting that technology has revolutionized the way we market products and services.

Modern marketing often involves online techniques, which give you the ability to contact hundreds, even millions of people at the touch of a button. Social media marketing, email campaigns, and search engine optimization are all effective methods contemporary businesses can use to drive sales and increase profits.

Thanks to technology, businesses can now enjoy a virtual presence, as well as occupying a physical space. If you consider a shop that sells clothes, for example. Not only do you have your store, but you can also have an online shop, which enables you to take orders without customers having to visit you. Most of us spend a significant amount of time each day online, and with a website, you can conduct deals 24 hours a day. There’s nothing stopping a client browsing your site on their lunch break, on the train home from work or when they’re chilling out on the sofa in front of the TV. They can place an order at any time of the day, regardless of their location. Even if you’re not selling anything, a website can be hugely beneficial. If you own a restaurant, for example, clients can visit the site to check out menus, see what kinds of events are coming up, read reviews, find out more about the location, and even book a table. Once you’ve got a website, you can encourage as many people to visit as possible by connecting your site to social media platforms and optimizing your web content to improve your ranking when a potential client conducts an online search. If you own a plumbing business, for example, you want your website to appear at the top of the page when somebody searches for a plumber in the local area. If you’re way down the list, you’re going to lose out to competitors.

If you’re not familiar with modern marketing techniques, there are various options you can consider. You could recruit marketing experts for your team, or you may wish to think about hiring freelancers. It may also be worth looking into outsourcing. Outsourcing gives you access to experts without adding members of staff to the payroll, and this can be a more cost-effective way of doing things.

We are surrounded by examples of modern technology everywhere we go. Whether you’re at home or you’re working, you probably use a series of gadgets, instruments, and tools throughout the day, often without even realizing. If you’re a business owner, there are countless reasons why it pays to invest in technology. There is always a risk of glitches, but on the whole, using technology is a means of reducing costs, increasing efficiency, enabling rapid communication, and maximizing profits. From manufacturing to marketing, there are benefits every step of the way. If you’re not already familiar with software systems, machinery, and modern marketing methods, it’s time to consider how technology could save you time and money and help turn your business into a successful, profitable venture. If you’re keen to cut overheads, improve productivity and eliminate the risk of mistakes, investing in new technology could enable you to take your business to the next level.

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About Dequiana Jackson

Dequiana Jackson, CEO of Inspired Marketing, Inc., is a small business marketing coach who shows women entrepreneurs how to use solid marketing strategies to turn their life’s passion into a profitable, service-based business. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog, Entrepreneur-Resources.net.

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