Tag Archives: small businesses

Pros & Cons of Remote Call Center Agents

In order to tackle the increasingly complex and costly challenge of customer service, more businesses, both small and large, are turning to distributed solutions. Remote call center agents, who are often work-at-home employees or subcontractors, are typically are an integral aspect of that approach.

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Market Research Basics

Before you launch that new product or service, don’t forget to perform market research to make sure you will be filling one of your ideal customer’s unmet needs. From Defining Your Target Consumer, we know that this ideal customer, or target consumer, is someone who "is both interested in your product or service and willing to purchase it." Well, how do you find this person? Market research is the answer.

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E-Book Offer: Build Your Marketing Plan in One Week

Even the best business ideas can fail if no one knows about them, but many small businesses still have no marketing budget or plan. Think you don't have the time to craft a proper plan? Well, think again. The "Build Your Marketing Plan in One Week" e-book is for you! Only $7

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Death to the Flash Intro

Okay, the title of this article may be a bit harsh, but I still urge you to rethink your small business' use of flashing text, scrolling photos and music as the first things potential customers see on your web site. Remember, your site visitors are coming to you web site to learn about your products and services, not to be entertained by your logo dancing across the screen. Here are a few questions to consider before asking your web designer to create a Flash intro for your site:

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Moetleh Cards & Messages

Today, Entrepreneur Resources shines its small business spotlight on Moetleh Cards & Messages. Read on to see how this business got started and how you can take the leap. What does your company do? Located in New York City, Moetleh Cards & Messages provides frameable and non-frameable note cards with a personal touch. All items feature my exclusive designs. Each card is purposely left blank on the inside so that you can write your own words and personalize your message. The recipient of your card can then frame your card and hang it as artwork.

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10 Tips for Marketing Offline

Social networking is now a way of life. I imagine that if you poll 10 random people, more than half will have a Facebook account, Twitter account or both. Small businesses have also jumped online, which is great. Social networking is all about building relationships and making connections. However, I've seen some entrepreneurs rely too much on the Internet for marketing. Yes, it's important, but don't forget to market your business offline, too. In today's Marketing Moment, I offer 10 ways you can marketing your business offline. Try some of these tips in between your latest RT or Facebook group status update:

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