Marketing,Small Business Tips         1 comment

Last week, we talked about meeting a consumer’s unmet need with your product or service. You may have been left wondering – who is this “consumer” person, and how do I reach him or her? Generally speaking, a consumer is someone who uses goods or services. What your business is most interested in is finding its target consumer – that group of people who is both interested in your product or service and willing to purchase it.

 Marketing         No comments

Good morning entrepreneurs! Welcome to a new series called “Monday Marketing Moment.” Each Monday, we will share simple, yet effective marketing tips, answer questions and provide general information on the topic of marketing. Our goal is to arm your small business with the knowledge it needs to succeed.

We’ll kick this series off with a simple question – What is Marketing?

 Small Business Spotlight         No comments

From time to time, Entrepreneur Resources will highlight a small business. We will include information on their products and services or conduct an informational interview with them on the success of their business. In this post, we spotlight Herbolistic Home Spa.