Startup Savvy – 6 Ways to Get Your Small Business off the Ground

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The early stages of establishing your small business are hard work and financially challenging, as it can take two to three years to begin turning a profit. Entrepreneurs need to be savvy to get their business up and running in the most cost-efficient way possible. Being smart in the early days will pay dividends down the track. Here are six ways that new small business owners can get the ball rolling:

Start-Up Funds

If you find that you need extra cash in the establishment phases, steer clear of committing to a high-interest loan that you may not be able to pay off. You want to avoid your debt climbing as you work hard to make money. Instead, look at small cash loans online. Cash loans generally have lower interest rates and more favorable terms. If you can keep your debt at a manageable level, this will stand you in good stead to be debt free and be earning money as soon as possible.

Choose the Right Structure

When you set up your business, you will need to choose the right business structure. Each option has its own rules, regulations and tax implications. Make sure you meet all the legal requirements from the outset. There are a host of guides and how-to lists online that you can use to make sure that you have registered your business correctly. It is also worth consulting a lawyer in these early stages, just to be sure.

Keep your Finances on Track

Once this is taken care of, look at establishing proper bookkeeping from the outset. Don’t wait until your first end of financial year to get your affairs in order. Recording your incomings and outgoings from the start will be an enormous help when tax time rolls around. It will also help you to keep a close eye on your costs and make sure you are on track.

Defining a Solid Niche and Product Offering

The old saying “if you fail to plan, you plan to fail” still rings true today. It is worth putting together a business plan in the early stages. What products or services is your business offering? Who are your competitors? What makes your value proposition unique? It is essential to make sure that there is a gap in the market and a demand for what you are offering. Defining your point of difference and knowing exactly why customers will want to come to you rather than going to someone else will help you to market your products to the world.

Get the Word Out

Once you are set up, you need to start building your customer base. How will you get the word out about your new business? Traditional advertising options like televisions, newspapers, and magazines are expensive, but in the digital age, there are a host of loss cost options available to you. Depending on your business, choosing the right web marketing agency to help you set up a website, social media pages and other assets can be an excellent way to build brand awareness. Some companies are even forgoing a traditional website in favor of a Facebook page. Do some research into what others in your industry are doing to gather ideas.

Review, Revise and Persist

The best businesses are always on the lookout for ways to do it better. Is there a more efficient process? A new tool you could use? A way to improve communication? Never be complacent about how you are tracking.

There will be times when it feels like you have chosen a steep path but being a small business owner is hugely rewarding as well as challenging. Stay focused on your goals and trust yourself!

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About Dequiana Jackson

Dequiana Jackson, CEO of Inspired Marketing, Inc., is a small business marketing coach who shows women entrepreneurs how to use solid marketing strategies to turn their life’s passion into a profitable, service-based business. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog, Entrepreneur-Resources.net.

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