Start-Up Challenges You Need To Plan For

The international business arena is now more accessible than it’s ever been before. The growing accessibility to the internet across the world, combined with the wide range of financing options it’s opened up, has made it easier than ever for aspiring entrepreneurs to make their dreams a reality. While it’s certainly easy to start a business, really making it is marred with all kinds of challenges. Here are some of the big start-up challenges you need to prepare for.

Competition

The modern accessibility to business is something of a double-edged sword. On the one hand, starting and running a business is more straightforward than it’s been at any other point in history. On the other, this means that you’re not going to be the only one trying to pursue your big aspirations! Yes, modern ecommerce engines mean you can setup your marketplace platform in minutes. But guess what? So can your closest competitors! The competition out there is going to be fierce, and you’re going to need to be able to bring a significant edge to the table to stay ahead. Whether it’s an innovative product or more personable marketing materials, make sure you have something up your sleeve!

Rapid Growth

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If you’re raising an eyebrow at this point, you really need to be careful of it! When you find a good niche market, the demand for your products or services is going to go through the roof. Sounds pretty good, right? The issue here is that a growing client base means that you’re going to be under a lot of pressure to grow and adapt in order to meet their needs. This can be one of the real start-up challenges for small businesses run by inexperienced entrepreneurs. The best way to deal with this challenge is all in your capacity for foresight. You need to be able to predict when you’re going to leave the start-up phase and move into a period of rapid expansion. This transition is a profound one, but knowing when it will happen and how it will happen will make it much easier for you to hit the ground running with such a big shift.

Growing the Workforce

One of the many effects of rapid expansion is the need for a larger workforce, and the inevitable search for the kind of talent and skills your business needs. This is especially true if you’re in a competitive market with a high demand for a particular kind of skill. If things really start to take off, you’re going to need to onboard a lot of people in a short space of time, which can put a serious amount of strain on the business, and cause all kinds of difficult situations. To avoid this, you first of all need to set out clear criteria for your recruitment drive, assuring that you recruit the most valuable people possible to your organization. Secondly, like with anything in a period of growth, you need to know what challenges your big recruitment drive will present, and have a solid plan for meeting them.

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About Dequiana Jackson

Dequiana Jackson, CEO of Inspired Marketing, Inc., is a small business marketing coach who shows women entrepreneurs how to use solid marketing strategies to turn their life’s passion into a profitable, service-based business. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog, Entrepreneur-Resources.net.

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