“Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life.  Because almost everything – all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important…Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose.  You are already naked.  There is no reason not to follow your heart.” – Steve Jobs

Today the world is mourning the loss of Apple co-founder Steve Jobs (1955 – 2011), who passed away yesterday.  Many people will remember him for the technological advances his company brought about.  Where would we be without our iPods, iPads, iMacs and iPhones?    While those things are great, what I’ll remember most about Steve Jobs is that is dared to follow his heart.  In a world with no cell phones and limited personal computer knowledge, he chose to take the road less traveled and co-found a technology company.  The quote above illustrates it best for me.  He realized that our time here on earth is finite.  Rather than going down the traditional path of “get a good job, work until you can retire and then live a life of purpose…maybe,” he instead chose to take a risk.  As entrepreneurs, we all have a bit of Steve Jobs in us.  As you continue to create the vision for your company, always remember his legacy: follow your heart.

Here is a video and a couple of links to learn more about the life and legacy of Apple co-founder, Steve Jobs:

Visit msnbc.com for breaking news, world news, and news about the economy

New York Times: Readers Share Their Memories (Slideshow)

Wikipedia: Steve Jobs’ Biography

What will you remember most about Steve Jobs?  Post it in the comments below.

Dequiana Brooks Jackson

Dequiana Brooks Jackson, CEO of Inspired Marketing, Inc. takes the fear out of small business marketing. This author, speaker and business coach is the creator of the SPARK Marketing System™, an exclusive program that shows entrepreneurs how to shatter negative mindsets, take control of their marketing and make more money. Schedule your free consultation today!

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