Principles of Marketing: What to Expect in a Marketing Course?

In today’s world, more and more people have realized that they find the world of marketing to be an exciting, intriguing one. However, these individuals oftentimes lack information regarding how to develop a career in this field. If this is your dilemma, no worries. Note that one thing you can do to determine whether this career field would be right for you is gaining more information regarding what you can expect out of a marketing course. Read on to learn more about this important topic:

What Is Marketing?

Although defined broadly, marketing is basically the development and optimization of strategies that will help businesses attract, connect with, and retain their customers. Because the customer acquisition and customer retention processes are incredibly complex and multi-faceted, there are a wide range of marketing classes that can and should be taught to familiarize students with these key processes.


Marketing Program Basics

While the material taught in any given marketing program will differ, the introductory courses will typically provide students with a basic overview of the field. Thus, the coursework will generally include material on:

  • Consumer Markets
  • Consumer Buyer Behaviors
  • Successful Marketing Strategies
  • How to Cater to A Specific Audience

Additionally, an individual’s introductory courses will also include the study and comparison of established brands by examining their sales strategies and marketing histories.


Specialized Courses

Once the student completes the introductory coursework in the field of marketing, she or he will move on to specialized marketing classes. This coursework can cover a wide range of topics, some of which include:

  • How to Optimize Sales
  • How to Interpret Data
  • Roles and Responsibilities of A Marketing Manager
  • Global Marketing
  • How to Solve Marketing Management Problems
  • Special Promotion Techniques


Skill Development

Note that the marketing classes one takes are designed to help her or him develop a wide range of skills that are applicable and valuable within the advertising sector. Some of them include:

  • Public Speaking
  • Communication
  • Creativity
  • Analytical Thinking
  • Negotiating
  • Stress Management
  • Technology Skills


New Courses

As with every other aspect of life, the world of marketing is subject to perpetual change. As a result of this reality, there are now a wide range of new marketing classes with fresh material that will empower advertisers to effectively reach their audiences in the contemporary world. One such course is social media marketing. This type of course provides students with knowledge and experience regarding how to market a brand through social media channels like:

  • Twitter
  • Facebook
  • Google+
  • LinkedIn
  • Instagram

Note that there are now many marketing courses that you can take to increase your proficiency in marketing through these channels.


Online Learning Opportunities

One thing to consider if you’re interested in taking marketing classes is the value of learning online. Doing so will bring you a wide range of unique benefits, including scheduling flexibility and the acquisition of new skills. Some of the specific skills that an individual can attain by learning online include search engine optimization tactics and writing online articles.



Individuals who are interested in pursuing a career in marketing should know that learning as much as possible about the field is their first step to making it happen. Review the information found in this quick reference guide to retain a clear understanding of what marketing is and what you can expect when taking marketing classes.

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About Dequiana Jackson

Dequiana Jackson, CEO of Inspired Marketing, Inc., is a small business marketing coach who teaches women entrepreneurs how to monetize their message so they can make more money from their expertise. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog,

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One comment

  1. Wow a marketing course that you can learn outside of school. Its really great to know that these courses are available online and it doesn’t hurt to get a certification for marketing now that the world demands great marketers. Would love to take this to add marketing to my skill set and certifications.

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