Planning an Outdoor Event

Now that summer is just around the corner and the warmer weather is on its way, you may be looking to host an outdoor event of some kind. However, it is worth bearing in mind that these take a lot of planning and forethought to make them a success. So, if you are looking for how you can plan an outdoor event while minimizing stress, here are a few pointers to follow.

Check If You Need a Permit

When you have got a better idea when and where you will be hosting your outdoor event, you should check whether or not you need a permit to hold it. Also, inquire as to where or not there are any noise ordinances, as well as restrictions involving tickets, advertisements, and seating. The local authorities are the best people to get in touch with to determine whether there are any provisions you will need to take.

Logistics and Layout

Remember, some outdoor events require more logistical preparation than others. If your event is already being held at an outdoor facility, this cuts your prep work down significantly. Otherwise, you can expect to be in charge of everything including power, toilets, communications, equipment and food. You need to have a strong team who communicate closely and understand their individual responsibilities fully. Conduct regular meetings to ensure that everyone is on the same page at all times.

Monitor the Weather and Plan for the Worst

The most obvious reason why an outdoor event would get cancelled is down to the weather. This is something which is worth monitoring as far in advance as possible to put yourself in the strongest position to make any adjustments to your plans. In case of rain, you could invest in portable pavilions which provide protection. You should also keep the wind in mind and secure everything which could potentially get blown over.

Think About Amenities

Ensure the comfort of your guests at all times. Make sure that they have access to plenty of drinking water, and also plan out what your restroom situation is going to be. Stock up on things like hand wipes, light blankets, sunblock and blankets. Also, ensure that the safety situation it taken care of. You should have some trained first aiders on site, and they should have access to all the equipment and supplies that they require.

Event Communications

Before the event takes place, it is a good idea to generate a buzz surrounding it through your website and social media accounts, as well as contacting local press who may be interested in covering it. If members of the public are in attendance, take the opportunity to hand them out some branded merchandise (find out more info about some here) so that your company name will stay firmly in their minds.

As we mentioned at the start, planning an outdoor event can take a great deal of time and effort, but these are just a few of the ways that you can make a success of it regardless of the occasion.

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About Dequiana Jackson

Dequiana Jackson, CEO of Inspired Marketing, Inc., is a small business marketing coach who shows women entrepreneurs how to use solid marketing strategies to turn their life’s passion into a profitable, service-based business. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog, Entrepreneur-Resources.net.

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2 comments

  1. I had to manage an event and had no idea where to start but after reading your blog it looks easy.

  2. Having a plan B and other emergency crisis plans are important for any event. I’ve seen a lot of events gone to haywire after having some interruptions without any backup plans. For an outdoor event especially with some factors you can’t control like weather, make sure you don’t trust the local weather forecast and still give enough effort to make sure no problems will surface. Better be preventive than reactive.

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