How to Market Your Mobile App

Mobile app design used to follow the credo, “build a better mousetrap and the customers will come.” The marketing industry knows the fallacy of designing in a feedback-free environment, and savvy app designers are learning the same lesson. A better credo is that customers are an unpredictable lot. The best, …

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Keeping the Doors Open in the Event of Disaster

This last summer and fall the nation’s eyes were on Ferguson, Missouri, the circumstances that surrounded the death of Michael Brown, and the reaction of the community there. While the media focused primarily on the flaws of law enforcement and the legal system, nationally many small business owners watched with …

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IT Advice for Small Businesses

If you’re in charge of a small business and would prefer to look after your own IT services rather than pay for a company from outside to oversee them, help is at hand. Many companies would rather not go to the trouble of calling their IT maintenance provider every time …

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Finding the Best Data Storage Solution for Your Business

As your business grows, your storage needs are inevitably going to increase. Companies are built not only on their staff and the tangible materials and equipment they produce and utilise, but also on the information they hold, from documents, to emails, to spreadsheets. This data is the lifeblood of a …

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