Entrepreneur Resources: Small Business Blog
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Market Research Basics
Before you launch that new product or service, don’t forget to perform market research to make sure you will be filling one of your ideal customer’s unmet needs. From Defining Your Target Consumer, we know that this ideal customer, or target consumer, is someone who “is both interested in your product or service and willing to purchase it.” Well, how do you find this person? Market research is the answer.
Quick Tip – Grow Profits as an Independent Sales Rep
Today I bring you another quick tip. This time it addresses how to sell as a franchise representative in today’s economy.
Question:
Do you know any sales techniques I could use that do not include pitching my brand over a competitor? The economy in my area has been hit hard, but I believe in my products and their benefits. Please help.
3 Ways to Keep Track of Your Online Brand
Some employers are using the Internet to check up on potential employees before making hiring decisions, but did you realize that potential clients could be checking up on small business owners, too? Making sure you know what is being said about you and your company on the Internet should be a regular part of your business activities. Use these three tips to keep track of your online brand.
3 Summer Business Building Tips
Summer is almost over, but it’s not too late to implement these 3 summer business building tips. This Monday Marketing Moment offers tips to keep your sales high during the hottest months of the year.
For many small business owners, summer represents a slump in sales. Many of our potential customers are more interested in vacations and outdoor activities than in office meetings and store visits. Rather than let your sales suffer, follow these 3 business building tips to give your company a boost this summer.
3 Things Your Web Site Must Have
Having a web site can be one of the best ways to promote your business, if done correctly. This Monday Marketing Moment offers 3 things your web site must have in order to succeed. They are simple, yet often ignored tips that could mean the difference between closing a sale and losing business to a competitor.
Year End Evaluation
I received this in an e-mail today. It contains some things we need to think about as the year draws to a close.
Jim Rohn’s Challenges to Pursue (excerpted from the 2004 Weekend Event)
Collecting Unpaid Debts
Mr. Man seemed like the perfect client. He found you through your latest advertising campaign and was eager to work with your company. After meeting at his office, he immediately signed the contract and gave you a deposit. You fulfilled the product or service order in record time and are sure this project will be closed out in the next month. Great turnover, right?
Fast forward to 4 months later…after numerous phone calls, e-mails, and invoices, Mr. Man has STILL NOT paid his remaining balance. In some cases Mr. Man will even start to deny he owes you. In other cases he will complain that your product or service was substandard and insist that he should not pay (despite the glowing comments he gave your work before).
What should you do about this?
Small Business Spotlight: Herbolistic Home Spa
From time to time, Entrepreneur Resources will highlight a small business. We will include information on their products and services or conduct an informational interview with them on the success of their business. In this post, we spotlight Herbolistic Home Spa.
Ten Tips for Buying your Next PC
Are you in the market for a new computer? Perhaps you’re looking for the perfect holiday gift; or maybe your computer is on its last legs, and you’re due for a treat. In either case, buying a new computer can be daunting. This guide will tell you what to look for in your next hardware package.
Market Wisely
Today I checked my business voicemail to see if a client had returned my call. There was one new message, but it wasn’t my client. A pre-recorded voice reminded me to call now “for a custom designed website starting at only xyz dollars…hosting included!” I laughed for a good 5 minutes. Why is this so funny?
You’ve Got a Web Site, Now What?
Does this sound familiar? “My web site has been up for 3 months, but I still haven’t had a single customer. I thought once the site was built customers would pour in.”
Assuming that building a web site will automatically draw in customers is one of the most common misconceptions about online marketing. Creating an online business is similar to creating a brick-and-mortar business, you MUST advertise. We’ve got several online and offline tips to help your web site get the exposure it deserves.
Entrepreneur Resources is a small business blog run by Dequiana Brooks, owner of marketing strategy and design company, Inspired Graphics Media. The blog will feature articles in the following categories: marketing, technology, sales, small business tips, and entrepreneur success stories. We look forward to helping you grow your business.
Learn more about the Inspired Graphics Media team.
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