Before you launch that new product or service, don’t forget to perform market research to make sure you will be filling one of your ideal customer’s unmet needs. From Defining Your Target Consumer, we know that this ideal customer, or target consumer, is someone who “is both interested in your product or service and willing to purchase it.” Well, how do you find this person? Market research is the answer.
Today I bring you another quick tip. This time it addresses how to sell as a franchise representative in today’s economy.
Question:
Do you know any sales techniques I could use that do not include pitching my brand over a competitor? The economy in my area has been hit hard, but I believe in my products and their benefits. Please help.
Some employers are using the Internet to check up on potential employees before making hiring decisions, but did you realize that potential clients could be checking up on small business owners, too? Making sure you know what is being said about you and your company on the Internet should be a regular part of your business activities. Use these three tips to keep track of your online brand.
Summer is almost over, but it’s not too late to implement these 3 summer business building tips. This Monday Marketing Moment offers tips to keep your sales high during the hottest months of the year.
For many small business owners, summer represents a slump in sales. Many of our potential customers are more interested in vacations and outdoor activities than in office meetings and store visits. Rather than let your sales suffer, follow these 3 business building tips to give your company a boost this summer.
Having a web site can be one of the best ways to promote your business, if done correctly. This Monday Marketing Moment offers 3 things your web site must have in order to succeed. They are simple, yet often ignored tips that could mean the difference between closing a sale and losing business to a competitor.

Tax season is upon us. Since I’m sure we’re all busy gathering our documents and preparing our returns, I wanted to provide links to two articles that might help. The first, from TurboTax.com, gives the new business owner a list of tax issues to consider when getting ready …
Please take a look at the following article, written by guest author, Jeff Beale:
Seven Ways to Put Your Business Online And The One Guaranteed Way to Do It at No Cost
Ever since businesses realized that the Internet the ultimate resource to reach more people in less time for less than …
Hello everyone!
After an unexpected summer hiatus, the Entrepreneur Resources blog is back! Thanks to everyone who sent in small business articles and links to be posted. We will contact you soon about your entries.
Thank you for your patience as we get our posting schedule back on …
Then, I received another e-mail directly from a “seo specialist” who said he could improve my web site rankings if I just hired him for $xx per hour. He gave me his web site information to look at client testimonials. Most were measured in terms of competition, like if you type in “affordable web site design” and Google says, these are results 1 – 10 of 158,000,000. For that phrase, there are at least 158,000,000 sites that come up. That is the competition. The guy’s site also had a list of phrases that his clients are coming up as #1 for in the search engines. From an outsider perspective, it looked very impressive. Then I did some digging…
This month, Entrepreneur Resources turns its small business spotlight on Ms. Cleo Anderson of Analiece Taylor. Read her profile to see how she got involved in the exciting business of skincare. Don’t forget to visit her web site to learn more about the company and to order products.
Tip: If you own an affiliate program, please be prompt in paying those who represent your company.
Today’s tip was prompted by a recently received e-mail. This e-mail was a PayPal payment notification for an affiliate program payout. As phishing e-mails are common, I was skeptical. Rather than …
Tax season is upon us. For most of us it’s the time we gladly pull out our old receipts and calculate how well we did with our businesses last year. For others, it’s a season of dread. Below, we have compiled three key resources to help make …
News about computer viruses has been popping everywhere, from your computer screen to the nightly news. As hackers become more sophisticated, computer users need to know how to protect themselves from the latest onslaght of viruses. Use these tips to keep your computer virus-free.
Have you ever received an e-mail like this? “Hi. I just received an official looking e-mail from my small business payment processor that looked suspicious. It said that the company noticed fraudulent activity on my account and wanted me to log-in to verify that the account was mine. I clicked the link in the e-mail. The company’s homepage and a form popped up asking me to enter my ATM card number, user name, password and social security number in order to verify and unlock my account. What do I do?”
Read on to find out how to protect yourself from e-mail spoofing and phishing.
Happy New Year everyone! Inspired Graphics Media and Entrepreneur Resources wish you a happy, healthy, and prosperous 2006. To aid in your prosperity, we have compiled a short list of three things to help get your small business in order and start the year off right…