Prototype Marketing 101

File link The votes are in and prototypes are an overwhelming favorite of customers. Why wouldn’t they be? Apart from being free, they give the consumer an opportunity to try before they buy. E-commerce sites know this is the biggest obstacle facing online shopping as unpredictability is a killer. A …

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Business Costs Getting You Down?

Whether you’re running or a small business or you’re part of the team heading up one of the biggest businesses around, you’re going to have a lot of costs to contend with at the end of the working day. These can include loss of profit, inventory, the taxes to pay …

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The One Principle That Will Make You Rich

The challenge when looking to make an extra income is that most people earn a living by trading the most precious resource of all, their time in return for money; which means that whether you stack shelves in a supermarket or perform open heart surgery – in both instances, you …

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3 Reasons You Need Social Media Marketing

For all the ups and downs that social media appears to go through on a weekly basis, there is no denying that it is still the best place to find your audience and present them with your business. In 2017, 81% of US citizens had a social media account and …

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Tips When Starting Up a Consumer Goods Company

Now could be the best time for you to start up your own consumer goods company – according to CBInsights, there has never been a better time. With consumer preference constantly shifting based upon current trends and new technologies, start-ups can use this to their own advantage to appeal to …

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Could Your Company Be Greener?

Every business owner must take sustainability seriously, particularly if they want their businesses to survive. The fact is that statistics show that half of all businesses don’t make it past the first year, and a quarter of those left don’t make it to five years. Business owners have the odds …

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Days Designed to Bring in Sales: What You Need to Know

It’s never too early for a business to start thinking about events across the year that are designed to bring in more sales — think of Black Friday weekend (including Cyber Monday) and something that we all look forward to — Christmas sales! To investigate further, we’ve teamed up with …

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How Print Media Can Influence Elections

It’s 2018 and the world has become more digital, in terms of the advancements in technology and in the way that we advertise to an audience. Due to this, print media is now overlooked and is seen as a less effective way to spread a message. But what if we …

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