Entrepreneur Resources: Small Business Blog
Your source for small business information
Market Research Basics
Before you launch that new product or service, don’t forget to perform market research to make sure you will be filling one of your ideal customer’s unmet needs. From Defining Your Target Consumer, we know that this ideal customer, or target consumer, is someone who “is both interested in your product or service and willing to purchase it.” Well, how do you find this person? Market research is the answer.
Quick Tip – Grow Profits as an Independent Sales Rep
Today I bring you another quick tip. This time it addresses how to sell as a franchise representative in today’s economy.
Question:
Do you know any sales techniques I could use that do not include pitching my brand over a competitor? The economy in my area has been hit hard, but I believe in my products and their benefits. Please help.
3 Ways to Keep Track of Your Online Brand
Some employers are using the Internet to check up on potential employees before making hiring decisions, but did you realize that potential clients could be checking up on small business owners, too? Making sure you know what is being said about you and your company on the Internet should be a regular part of your business activities. Use these three tips to keep track of your online brand.
3 Summer Business Building Tips
Summer is almost over, but it’s not too late to implement these 3 summer business building tips. This Monday Marketing Moment offers tips to keep your sales high during the hottest months of the year.
For many small business owners, summer represents a slump in sales. Many of our potential customers are more interested in vacations and outdoor activities than in office meetings and store visits. Rather than let your sales suffer, follow these 3 business building tips to give your company a boost this summer.
3 Things Your Web Site Must Have
Having a web site can be one of the best ways to promote your business, if done correctly. This Monday Marketing Moment offers 3 things your web site must have in order to succeed. They are simple, yet often ignored tips that could mean the difference between closing a sale and losing business to a competitor.
Promote Your Business with our Blog
Hello readers! I’ve approached this week’s Monday Marketing Moment from a different angle. Rather than type up a general knowledge article, this week I wanted to give you something you could use now. Today’s tip is simple: promote your business.
I will even give you a head start. You can promote your business here on the Entrepreneur Resources: Small Business Blog for free as part of our “Small Business Spotlight.”
Defining Your Target Consumer
Last week, we talked about meeting a consumer’s unmet need with your product or service. You may have been left wondering – who is this “consumer” person, and how do I reach him or her? Generally speaking, a consumer is someone who uses goods or services. What your business is most interested in is finding its target consumer – that group of people who is both interested in your product or service and willing to purchase it.
Help Somebody
Happy Monday! This week, I offer a simple tip that many excited entrepreneurs forget: your product or service MUST help somebody…preferably a large group of somebodies. In other words, to be successful, your product or service must meet a consumer’s unmet need. In other words: a person has a problem, and you have the means to fix it!
What is Marketing?
Good morning entrepreneurs! Welcome to a new series called “Monday Marketing Moment.” Each Monday, we will share simple, yet effective marketing tips, answer questions and provide general information on the topic of marketing. Our goal is to arm your small business with the knowledge it needs to succeed.
We’ll kick this series off with a simple question – What is Marketing?
Always Charge What Your Time Is Worth
For many new small business owners, one of the hardest things to figure out is pricing. This is especially true for service-based businesses that charge by the hour. I know I’ve been kept up at night after sending off a proposal wondering whether I charged too little or too much. I say no more of this.
I declare 2010 the year to stop second-guessing your pricing plan.
Bringing Your Store to the World Wide Web
For many small business owners, creating an online store is a natural step in their business growth. Perhaps you own a brick and mortar clothing boutique and are ready to expand your client base worldwide, or maybe you’re a new business owner who will sell your products exclusively on the Internet. Either way, you should follow a detailed plan to get your store up and running. While selling on the Internet can seem intimidating, it doesn’t have to be. Continue reading as we cover four key steps, from registering your domain name to creating a credit card processing account, that will get your online store open for business in no time.
Stock Photography – Find the Perfect Photo Fast!
Have you ever been in need of an image for brochure or website but thought you couldn’t afford a professional image?
Think again! There are many online options that make professional images an extremely attractive option these days.
Selecting a Reliable Web Host
In addition to finding a professional, affordable web site designer, securing a web host is another crucial step in the web site design process. A web host is a company that stores your web site’s files. All the pages you see on the net are a collection of pages stored in an online folder. You pay a web host to store your files in its online folder. Having a reliable web host is crucial to your business. Everytime you send a potential or current client to your site, you need it to be up and running error-free. Since this is so important, we have listed a few guidelines in selecting a reliable web host.
Home-Based Business Can Help you Lower your Tax Bill
Tax season is upon us! Continue reading to get tips on how your home business can decrease your tax liability. This article was contributed by Barbara Weltman of JKLasser.com.
A home office can mean the end of stressful commutes and bad hair days. A home office also can deliver a bigger …
Small Business Spotlight: Spanish 4 Emergencies
This month, Entrepreneur Resources turns its small business spotlight on Mr. Brady Lewis of Spanish 4 Emergencies. During his years in law enforcement, Lewis recognized the language barrier between criminal justice personnel and the Spanish speakers they served. His company, Spanish 4 Emergencies, makes products that to ease communication between these two groups and makes working together more effective. Read on to learn more.
Entrepreneur Resources is a small business blog run by Dequiana Brooks, owner of marketing strategy and design company, Inspired Graphics Media. The blog will feature articles in the following categories: marketing, technology, sales, small business tips, and entrepreneur success stories. We look forward to helping you grow your business.
Learn more about the Inspired Graphics Media team.
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