Before you launch that new product or service, don’t forget to perform market research to make sure you will be filling one of your ideal customer’s unmet needs. From Defining Your Target Consumer, we know that this ideal customer, or target consumer, is someone who “is both interested in your product or service and willing to purchase it.” Well, how do you find this person? Market research is the answer.
Today I bring you another quick tip. This time it addresses how to sell as a franchise representative in today’s economy.
Question:
Do you know any sales techniques I could use that do not include pitching my brand over a competitor? The economy in my area has been hit hard, but I believe in my products and their benefits. Please help.
Some employers are using the Internet to check up on potential employees before making hiring decisions, but did you realize that potential clients could be checking up on small business owners, too? Making sure you know what is being said about you and your company on the Internet should be a regular part of your business activities. Use these three tips to keep track of your online brand.
Summer is almost over, but it’s not too late to implement these 3 summer business building tips. This Monday Marketing Moment offers tips to keep your sales high during the hottest months of the year.
For many small business owners, summer represents a slump in sales. Many of our potential customers are more interested in vacations and outdoor activities than in office meetings and store visits. Rather than let your sales suffer, follow these 3 business building tips to give your company a boost this summer.
Having a web site can be one of the best ways to promote your business, if done correctly. This Monday Marketing Moment offers 3 things your web site must have in order to succeed. They are simple, yet often ignored tips that could mean the difference between closing a sale and losing business to a competitor.

Even the best business ideas can fail if no one knows about them, but many small businesses still have no marketing budget or plan. Think you don’t have the time to craft a proper plan? Well, think again. The FREE “Build Your Marketing Plan in One Week” e-book is for you!
Can you believe that half the year is almost over? It feels like yesterday when we were writing out our business goals for 2010. Here are a few tips for maximizing the rest of your year.
This is a quick tip for the solo entrepreneurs out there. As a sole proprietor myself, I understand how passionate and attached one can feel to a business.
Okay, the title of this article may be a bit harsh, but I still urge you to rethink your small business’ use of flashing text, scrolling photos and music as the first things potential customers see on your web site. Remember, your site visitors are coming to you web site to learn about your products and services, not to be entertained by your logo dancing across the screen. Here are a few questions to consider before asking your web designer to create a Flash intro for your site:
Today, Entrepreneur Resources shines its small business spotlight on Moetleh Cards & Messages. Read on to see how this business got started and how you can take the leap.
What does your company do? Located in New York City, Moetleh Cards & Messages provides frameable and non-frameable note cards with a personal touch. All items feature my exclusive designs. Each card is purposely left blank on the inside so that you can write your own words and personalize your message. The recipient of your card can then frame your card and hang it as artwork.
Wouldn’t it be great to have a panel of experts available to answer your small business questions? With Advicely.com, now you can. This online community brings together business owners and experts who will answer your questions on a variety of topics. The entire site is focused on business-related issues, so there’s no need to sift through unnecessary questions and answers.
Our partner web site, Inspired Graphics Media, is now offering paid project referrals for all marketing strategy and design work. For every paid project referral, Inspired Graphics Media will give you a $25 gift card to a vendor of your choice on http://www.giftcardmall.com. This site has cards for clothes, cash, movies, music and more.
A few months ago we shared the 4 steps necessary for Bringing Your Store to the WWW. This article will go more in depth on Step 4: Find a Merchant Account. Accepting credit cards for your online products or services is important, but there are several things you need to consider when choosing an online credit card processor:
Having a web site can be one of the best ways to promote your business, if done correctly. This Monday Marketing Moment offers 3 things your web site must have in order to succeed. They are simple, yet often ignored tips that could mean the difference between closing a sale and losing business to a competitor.
Social networking is now a way of life. I imagine that if you poll 10 random people, more than half will have a Facebook account, Twitter account or both. Small businesses have also jumped online, which is great. Social networking is all about building relationships and making connections. However, I’ve seen some entrepreneurs rely too much on the Internet for marketing. Yes, it’s important, but don’t forget to market your business offline, too. In today’s Marketing Moment, I offer 10 ways you can marketing your business offline. Try some of these tips in between your latest RT or Facebook group status update:
Hello readers! I’ve approached this week’s Monday Marketing Moment from a different angle. Rather than type up a general knowledge article, this week I wanted to give you something you could use now. Today’s tip is simple: promote your business.
I will even give you a head start. You can promote your business here on the Entrepreneur Resources: Small Business Blog for free as part of our “Small Business Spotlight.”