Online Vs Offline – Which Is The Best Marketing Strategy?

Every business has to answer this question if they want a successful marketing campaign. However, choosing which one is best is never easy as both have pros and cons. And, if you decide the one with too many negatives, the entire strategy will fall by the wayside. To make sure that doesn’t happen, Entrepreneur Resources is here to help. For your benefit, here are the features of online and offline marketing you have to consider. Good luck on choosing the best marketing strategy.

giveaway-winner-smlOnline Reaches The Masses

Sure, offline tactics reach a lot of people too, but nowhere near as many people as online techniques. The reality of the situation is that online has a monopoly when it comes to the diversity and range of its audience. Because it is always available, plus it is on the internet which has no boundaries, it can reach all across the globe. If your base is San Francisco, for instance, you shouldn’t think twice about targeting people in Australia. There is no way offline can have that effect, which is why online has become so huge in the past couple of years.

Offline Doesn’t Discriminate

Whereas online tactics like SEO do reach the farthest corners of the world, they also discriminate. They don’t do it intentionally, but they still do it because people have to be technology savvy to consume an online message. Well, it might sound farfetched, but there are still people that don’t use the internet. Even more frighteningly, lots of these people exist even today. As a result, the strategy omits an entire group of consumers, and if they are a part of your target base, that’s a big problem. Remember that it doesn’t matter how good you are with computers when you walk past a billboard.


Online Is Cheaper

Do you want to know the one reason online is so massive? It’s because of the price. Sure, it is effective, but it is free which sways businesses. The cost of doing business is high, and lots of companies can’t afford to overpay. Marketing, though, is essential to success, which leaves firms in a catch-22 situation. Rather, it did before the rise of resources like Minyona and other similar firms. Thanks to platforms like these, a business can connect with a broad base of people, and they can do it by paying the bare minimum. Offline is a lot more expensive, even with the most basic tools.


Offline Builds Relationship

Businesses like to think they are building relationships with their online presence – they aren’t. What they are doing is making contacts, which is very different. Yes, connections come in handy, but only when they benefit from the deal. A relationship is what keeps people loyal, especially customers. By talking to them face to face, the company sticks in their mind. Plus, the person in question has the chance to use their charm and humor to win them over. When it comes to a relationship, there is only one winner.

So, what’s the verdict? Not to sit on the fence, but a mixture of both is the best strategy!

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About Dequiana Jackson

Dequiana Jackson, CEO of Inspired Marketing, Inc., is a small business marketing coach who shows women entrepreneurs how to use solid marketing strategies to turn their life’s passion into a profitable, service-based business. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog, Entrepreneur-Resources.net.

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