On Online Presence: 9 Things Your Business Should Be Doing

Whatever type of business you run, making yourself visible online is one of the most important techniques for growing your company. As more and more people use the internet to search for goods and services, the easier you can be found, the better it will be for your business. Rather than just using a single technique, you will need to do a number of things in order to get yourself noticed. Like most of the things worth having in business, this will not be a case of achieving overnight success but rather steadily building up your online presence over time. If you are asking yourself how to do this, then this blog is for you!

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Focus On Your Website

At the very heart of your online presence will be your website. When people access your site, you want them to be able to get all the key information quickly and easily. Remember that people are pretty ruthless with their time these days and are likely to go elsewhere if they don’t like what they see within a very short space of time. Rather than focusing on quirky design elements, instead make sure the content is clear and coherent, and the site is easy to navigate. Choose a color scheme that makes the content easy to read, and try to use original imagery where possible. Think about including a video that clearly sums up your business and why people should come to you ahead of your competitors.


SEO

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It is all well and good having the most visually striking website in the world but if no one is able to find it, it won’t do you much good. That is where search engine optimization comes in. Obviously there are a number of different techniques to making sure your site ranks well, but there are also a few core principles. You should regularly update your website with fresh and original content. You should make sure the site is well built and includes keywords that people are likely to search for. You should also try to get backlinks to your site from other reliable sources.

 

PPC

Whereas SEO is a slow and sustained process, pay per click advertising (PPC) is something that will send you straight to the top of search engines. The main challenge that presents itself is making sure that the people who click on your site through these paid links are actually converted into customers who buy from you. There are plenty of analytical programs out there so you can evaluate the best techniques to use that will allow you to maximize your profit margins.


Build An App

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Many small businesses don’t really consider investing in building an app, but this can make all the difference when you are trying to stand out from your competitors. If nothing else, it is another way to get yourself seen in an increasingly competitive world. And you also don’t have to invest a great deal in building your app. Using an app builder means than businesses of any size and type can have one. If you have an app, you have a direct route to all the customers that have downloaded it, allowing you to keep in communication with them and inform them of all your latest offers and developments.

 

Be Active On Social Media Accounts

Most businesses have at least of couple of social media accounts these days, but if you are not active on them then you are not using them to their full potential. However, there is also a difference between being active and bombarding people and causing them to unsubscribe. It is a difficult tightrope that you have to walk. Try to make all your posts relevant and interesting, either engaging with current news trends, offering some helpful advice or posting something humorous. If people check your account only to find that it hasn’t been used in a long time, this doesn’t look great for your company. When people comment on your posts, make sure to respond individually and open up a dialogue with customers.

 

Utilize Email Marketing

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Like social media, email marketing can be an extremely valuable tool if used correctly. When people give their email address to a company, they can often find themselves being bombarded by information that they don’t particularly want to receive causing them to unsubscribe. Be selective with what you send, and make sure it is advantageous to customers (for example a special offer or some valuable information). Like your website, make sure the design is simple and you communicate the messages succinctly.

 

Guest Blogging

Guest blogging on reputable websites is a great way to get your business out there in front of people in your target market. Try to position yourself as an expert in the field and people who read the post are likely to check out your website and you may win some new customers. As well as this, you will gain a valuable backlink which is one of the proven techniques in SEO. You can also get involved in forums as another way of getting your company in front of the right people.

 

Digital Advertising

Though generating organic traffic to your website is something you should strive for, at the same time you can get involved in digital advertising as a more obvious way to target customers. This is where it pays off if you can profile your customers successfully, meaning that you work out the type of websites that they are most likely to visit and advertise on there.


Encourage Reviews

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People put a great deal of trust in bloggers these days, so why not encourage some prominent ones to review your products or services? Often all you will need to do is send them some sort of free sample. When opinions come from third parties, people are much more likely to put their faith in them rather that coming from your business directly.

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About Dequiana Jackson

Dequiana Jackson, CEO of Inspired Marketing, Inc., is a small business marketing coach who shows women entrepreneurs how to use solid marketing strategies to turn their life’s passion into a profitable, service-based business. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog, Entrepreneur-Resources.net.

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