Need Online Leads? BuyerZone Tells You How to Get Them

If you’re looking for ways to increase your customer base and grow your business, consider investing in online lead generation.  The lead generation experts at BuyerZone have been generous enough to give me a sneak peek of their new report, “The Art (and Science) of Successful Online Lead Generation.”  In this free whitepaper, they detail five steps that are crucial to finding success.  I’ll share two of the steps that I found most helpful here (you’ll have to download the whitepaper for the rest).  😀

Step 1: Develop and classify buyer profiles.  Before you can define a method to capture certain customers, you first have to know who they are and why they would be interested in your products or services.  To start, take a look at who has already been purchasing your product.  What age are they?  Do they have a propensity for smartphone use or are they more into email forms?  How did they find you?  What problem can you solve for them?  If you get this step wrong, the rest of your online campaign could fall apart.

Step 3: Follow up.   Unfortunately, this is a step that many companies get wrong.  When a potential lead finds you online they are excited about getting to know your company.  Don’t waste that excitement by waiting a few days before responding.  The report quotes a Harvard Business Review article that shares, “companies that make contact with a prospect within the first hour have a seven times greater chance of qualifying leads than those that wait a day or longer.”  Responding within an hour may seem impossible to you now, but with the right plan and team in place, it can be quite feasible.  That potential customer who contacted you may also have contacted your competition.  By responding quickly (and ideally first), you have a greater chance of converting that lead into a sale.

If you’re still not convinced that using the Internet for leads is something your company should try, consider this fact from the whitepaper: Econsultancy’s Online Lead Generation Report 2010 shares that online lead generation was responsible for 42% of small business sales.  To learn more about how your company can kick-off a successful lead gen campaign or how to refine an existing one, download BuyerZone’s “The Art (and Science) of Successful Online Lead Generation” today!

Once you’ve read the report, I’d love to hear the tips you found most useful.  If you’ve never created a campaign before, did this whitepaper give you some ideas to help you hit the ground running?  If you’ve already got a lead gen plan in place, did this report prompt you to do anything different?

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About Dequiana Jackson

Dequiana Jackson, Founder of Inspired Marketing, Inc., helps overachieving women entrepreneurs conquer limiting beliefs and create marketing plans that grow their businesses. This includes one-on-one marketing plan development, digital product creation, web design and content marketing. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog, Entrepreneur-Resources.net.

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