Marketing Mistakes That You Want To Avoid In 2016

For any business to be successful, it needs to have an effective marketing regime. That means that the campaign must target the right people and raise awareness of your brand. It means that the campaign must garner results. And, it also means that you can’t make marketing mistakes. A mistake is going to set back your campaign and put you on the back foot. What’s even worse is that the average company makes these mistakes on a daily basis. To ensure you are an above average firm, you need to take a look at the following.

Repeating History

It is so easy to repeat what you did last year because it worked then and it saves you time and energy. And, it might work again. But, the simple truth is that it has less chance of working this year than it did last year. The reason for that is due to the changing of the industry. Like the weather, marketing techniques change at an alarming rate. Before you know it, some are more effective than others. To take advantage, you need to know what is going to work this year based on your business model. Anything else is a guess, and a guess is a big risk.

Keeping Your Clients Close

Obviously, you have a healthy fear of your competition. After all, your rivals are dangerous enough to cause your business harm. As a result, you keep your cards close to your chest when it comes to your client base. The right move is to open up your defenses and be more accommodating. Although it sounds risky, it is a great opportunity to cultivate leads. By swapping client lists with your rivals, you can generate leads effectively and efficiently. Plus, you have an element of brand loyalty that means your clients will think twice before leaving.

Relying On One Technique

As technology has evolved, there are lots of businesses that only use certain techniques. As a result, they dismiss techniques that they believe don’t work anymore or are extinct. This is a very bad decision to make because almost every marketing technique still works to this day. It is for this reason that businesses still use a press release distribution service or a business card. They may seem old, but they target a generation that doesn’t use the internet. Using one technique is a sure-fire way to cut your business off from the crowd. As a result, you need an eclectic mix when you form this year’s strategy.

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Failing To Plan

Just because you had a good year last year doesn’t mean 2016 is going to be the same. So, you need a plan just like you would any other year. Why? You need a plan because you can outline your goals and objectives and evaluate your success. Lots of business let a year’s success go to their heads, and it comes back to bite them on the backside. Yes, you need confidence to succeed. But, you also need to be wary, especially when it comes to marketing.

Avoid these mistakes and 2016 will be a great year for your company.

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About Dequiana Jackson

Dequiana Jackson, CEO of Inspired Marketing, Inc., is a small business marketing coach who shows women entrepreneurs how to use solid marketing strategies to turn their life’s passion into a profitable, service-based business. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog,

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