Marketing Doesn’t Have to be Menacing: Get It Right in Your Smaller Business


Are you a new business looking for effective ways to get your name out there? Perhaps you’re established, but recently sales have made a nosedive, and you’re looking for ways to claw your way back. Either way, the right marketing techniques are essential. Here are a few different methods to consider.

Social Media Marketing

Social media is arguably one of the most effective marketing methods that exists right now. It’s essentially free (aside from paying the employee that runs the accounts) and is a fantastic way to reach all kinds of customers. Social media feels personal, and it’s a way to connect with your customers in a different way to traditional advertising. It can build up loyalty and trust, and a good social media presence helps to show your potential customers that you are a legitimate and trustworthy business. This form of marketing has higher conversion rates than most other types, too, so certainly not to be overlooked.

Business Expos

Marketing directly in person such as at a business expo is another option for getting your company’s name out there. It allows you to interact with clients and have fun, demonstrate your products or services one on one (or to a small group) and can secure you lots of new custom. Make sure to get the names and contact details of the people you speak to on the day, as chances are they will have spoken to lots of company owners on various stalls. That way you can recap and politely follow up to see if they would like to go ahead.

Video marketing

Online video is considered to be one of the most important forms of media in the world right now. YouTubers are bringing in colossal audiences which were once held by television, and video content is engaging people all over the world. Video can be a fantastic way to market to people as it’s easy to consume media. No having to scour through blocks of text.

Local Marketing

If you run a local business where you’re only selling to the community (a florist, cafe, launderette etc) then it makes no sense to be spending your marketing budget advertising all over the internet. Instead, you could focus on other methods that will capture the attention of the local people who will be buying your products or using your services. Billboards and posters will catch the eye of passers by, hire a professional who specialises in these kinds of ads and know what works so you can really get the most for your money. Leaflets and flyers can also be effective if you’re advertising to the local community. You could post them through doors, or leave them in strategic places. For example, if you run a bargain clothes store, internet cafe or cheap food establishment then place them in and around university and college buildings.

Outsource Your Marketing

Marketing really is one of the most crucial elements of your business to get right. You could have the best business in the world, but you will fail if people aren’t informed about you and don’t know you exist. If you want to make sure this is all tackled correctly then outsourcing could be a way to go. That way you know it’s all being handled properly and by professionals who have experience in this area. They have all of the latest programs and technology such as SerpWow to make sure everything is being handled to the highest level. Outsourcing in general will cost you a monthly fee, however the money you could make back from a job well done means you will boost your profits overall.

Marketing is something that has to be absolutely right if you want your business to succeed. Take into account the different types of marketing and bear in mind what will work for different kinds of businesses, and if you’re unsure then outsource and leave it to the professionals.

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About Dequiana Jackson

Dequiana Jackson, CEO of Inspired Marketing, Inc., is a small business marketing coach who teaches women entrepreneurs how to monetize their message so they can make more money from their expertise. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog,

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