Nowadays the consumer market is absolutely saturated with businesses vying for customers’ attention. So how can you stand out in such competitive circumstances and make your products and services truly unmissable? Sure, you can spend a lot of time perfecting your offerings. But what’s the use if they slip into the background and nobody ever knows they exist to invest in them? Here are a few different ways to make your brand stand out from the crowd!
We see numerous billboards almost every single day of our lives. They’re one of the oldest and most traditional forms of advertising. Unlike many older forms of advertising that have become outdated and inefficient, billboards still remain one of the most popular and effective ways of getting your brand and products out there in the public eye. Just take a look at the raging success of Times Square in New York’s billboards: these are some of the most sought after and prized advertising spaces in the world. So, what’s the secret behind the billboard’s success? Well, it’s sheer size and prominence! Billboards are so large that it’s virtually impossible to ignore them. Even if you’re not looking directly at them, they’re still likely to be within your peripheral vision whenever you’re in a relatively close proximity to them. They are also mostly outdoors, which means that they’re open to public view at all times of the day and night. If you’re considering making use of billboard space, make sure that you have a high quality campaign first. You need something eye catching, both in terms of image and text. Otherwise, you’ll have simply wasted your time and cash.
Fleet and Transit Advertising
Many of us spend hours on the roads. Whether it’s as part of our commute to and from work, or taking visits to our family, friends, and other loved ones. So what better way to advertise to people who are stuck in traffic and bored than on the side of large vehicles? Make use of fleet graphics to get your image and message across on the side of buses, vans, and other substantial forms of transport. You can generally pay people or companies to use space on the side of their vehicles for advertising. These vehicles may then travel the length and breadth of the country or maybe even head further afield. Think how many people will see your brand through fleet and transit advertising alone! You should also use branded graphics on your own vehicle and any company vehicles that you may offer to your staff for the same reasons.
More and more people are taking to the web to make purchases. This means that they can shop from the comfort of their own home, while they are commuting to and from work, or during their lunch break… whenever they want really. Then their goods can be delivered directly to their door. Simple! However, the more attention consumers direct to the web, the more beneficial online advertising will be for you. You might have the biggest billboard that money can buy, but if people have their heads in their phones constantly they won’t even notice. Instead, you can conveniently place adverts for what you have to offer where your consumer market are constantly directing their attention. A good option for the cost-conscious amongst us is PPC marketing. PPC stands for pay per click, so you will literally only pay for the times that customers click an advertisement and are redirected to your webpage. Alternatively, you can use services such as Google AdWords. This picks up the types of words users of the search engine are using and will list your adverts in their results if they match!
SEO stands for search engine optimisation. When it comes to online shopping, most customers will type what they want into the search bar and hope for the best. If you’re not clever with the way you word your product descriptions, item titles, and other aspects of product listings, your items could slip into the deep, dark depths of search engine results and who ever goes beyond the first page of a web search? Most people would rather give up. Rather than this if you are unsure with what to do you could reach out to an industry expert like Gareth Bull, who can help you form the best strategies for marketing your products online. Ideally, you want your page to appear as high on search engine results as possible. This helps you to direct traffic to your site. The more people that visit, the more likely you are to complete sales and this means one thing: more profit for you and your company! Use an agency specialising in SEO. They will be able to ensure that every aspect of your website is optimised to get your products noticed in search engine results.
Following these simple steps will ensure that your products and services don’t fade to the background when they’re lined up against other competitors in the marketplace!