If you have a dozen people working full-time to monitor and engage social media for your company, you are wasting time and money. Social CRM solutions are becoming increasingly sophisticated and can save your company a huge amount of resources and headache in your social media interactions.
Customer relationship management (CRM) has been around in one form or another for a long time. Companies have tracked customer information, inquiries, and service requests on paper or by using software. However, as social media becomes increasingly important, social CRM applications become a must-have for success.
Millions of tweets, blog posts, and forum discussions occur every day. You already know that to be successful in business, you can’t just interact with the customers who have contacted you. You have to be proactive, monitor what is being said about your industry, and join the conversations. However, getting it done can be a challenge. This is where a social CRM solution can really shine.
Benefits of Social CRM Applications
There are a wide variety of social CRM solutions available. Some are platform specific, such as Hootsuite social media dashboard, and others have an all-in-one approach, such as Social CRM from Salesforce. Generally, the more comprehensive the application, the more benefits you gain.
Social media engagement is often viewed as something that takes a dozen people working full-time to keep up with and brings questionable ROI. With a good social CRM application, you can shatter that myth and show your organization the true value of efficient social media engagement.