According to Carol Frohlinger and Lois Frankel, authors of “Nice Girls Just Don’t Get It: 99 Ways to Win the Respect You Deserve, the Success You’ve Earned, and the Life You Want,” women are starting businesses but not reaping the full benefits.  The U.S. Women’s Chamber of Commerce reported that only one in five women-owned businesses nets more than a million dollars annually.

In “How ‘Nice Girls’ Can Avoid the Entrepreneurial Plateau,” an article on MSN’s Business on Main, Frohlinger and Frankel identify 5 traps that can keep women entrepreneurs from achieving their full growth potential and 5 antidotes for overcoming them.

Ladies, do you believe being nice has hurt your business?  Why or why not?  Have you fallen into the 5 traps the authors describe?

Dequiana Brooks Jackson

Dequiana Brooks Jackson, CEO of Inspired Marketing, Inc. specializes in teaching women entrepreneurs the marketing fundamentals they need to grow their businesses. This author, speaker and business coach is the creator of the SPARK Marketing System™, an exclusive program that shows entrepreneurs how to shatter negative mindsets, take control of their marketing and make more money. Ready to get the spark back in your small business? Schedule your free consultation today!

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