Intelligent Businesses Are Successful: How To Make Yours Smarter

There are many keys to success, but intelligence is the key in the business industry. As Francis Bacon once wrote, knowledge is power. This saying has not lost any significance in recent years with the dawn of the digital era. Nowadays, a company cannot afford to be technologically stupid as it will lose money and customers. The consequences of these factors might result in the business going broke and filing for bankruptcy. Remember, 80% of firms don’t make it past the first year. If you want to survive, you have to emphasize becoming one of the intelligent businesses. Here’s what you need to know about making the transition.


Artificial Intelligence Is Essential

No, we are not talking about the type of AI which has Elon Musk is a spin. Or, the kind which Stephen Hawking believes could wipe out the human race. In this context, artificial intelligence is the run of the mill chatbot which you find on almost every website. The issue with bots at the moment is their lack of added value. Not only are they slow, but they can’t react to standard questions or deal with common customer queries. Thanks to natural language processing, this is due to change. With NLP, the AI response is more concrete so that the conversation replicates a real exchange. Plus, it is quicker and able to improvise.


The Answers Are In The Data

bBusinessmen and women don’t know it yet, but all of the answers they need to be successful are under their nose. The reason for this is that the data companies collect hold the key. However, you have to know how to read it to interpret it properly. And, you need to gather and collate the data in the first place. The solutions to these issues are embedded BI and analytic software. A business intelligence program not only has real time analytics, but it includes an interactive reporting tool, too. An analytics plan simply lays out the information into manageable chunks. Just as importantly, it has reams of data for your business to consult at any time.


Non-Augmented Data For Employees

Collecting information centers on your customer base. However, it is vital for the whole business to have access to particular facts and figures. After all, it is your workforce which drives ads or products based on the potential likes of the customer. To do this, they need to know things such as what they bought last, purchases which were similar, and how often they don’t head to the checkout. In simple terms, they need a 360 degrees view to provide a greater experience for an individual. As a result, it is important to combine information from a variety of sources instead of fire walling it. One example is to make data available across all platforms for the sake of your employees.

Every business likes to believe they are the smartest in the class. However, in this case, being clever means investing in the right tech. Therefore, the advice above focuses on new trends which are going to be a big hit in the future.

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About Dequiana Jackson

Dequiana Jackson, CEO of Inspired Marketing, Inc., is a small business marketing coach who shows women entrepreneurs how to use solid marketing strategies to turn their life’s passion into a profitable, service-based business. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog,

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