Having Fun Trying To Finance Your Business? We’ve Got The Answer

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You might have heard that finding the money to get a new business up and running is easy. In fact, there are some people who believe you can get a business established with no money at all. You’ll find countless articles online claiming this to be the case. Do you only have fifty pounds (~$64) in your bank account? Not to worry, you can still get your dream company! Is this claim true? Not exactly and the old caution rings true here. You need to spend money to make money. So, how can you guarantee your business gets the funding it needs.

Make Sure The Demand Is There

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The first step is to make sure that there is a customer base willing, able and ready to buy your product. If you do this, you are ensuring that any money you do get doesn’t go to waste. There are plenty of businesses that open with the idea that they will make the product and find the demand for it later. This logic is backward and will get you into a lot of trouble on the market. If you think you can simply grow demand out of nowhere, you’re in for a big surprise.  Many businesses spend their first year injecting funding into marketing to grow their customer base. Only then do they think about opening up shop and trying to sell a product.

Win Investors Over

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Investors are the key to funding your business from day one. So, how can you make sure that they want to inject cash into your company? You just need to present them with an offer that they simply can not refuse. The key to this idea is making sure that the concept for your business has longevity built in. You need to show rhat your plan isn’t just thinking about next year. Instead, your business should be poised for five years of success. This will ensure investors take you seriously when you present a business proposal for them to consider.

Stay In The Green

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If you want your new company to be profitable and successful, you need to keep it in the green. Essentially, you should be making more money than you’re spending. If you’re not, emergency measures may be required. One example of this is the possibility of borrowing money through a business loan. With business loans, you can inject capital into your company when you need it without placing a heavy weight on your shoulders. You can’t shy away from this type of risk. If you do, your business model will be too unstable for investors to trust in it.

Run Your Company Like A Valuable Product

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Finally, you need to treat your business like it has immense value to you. This shouldn’t be too difficult because it does. One day when you sell your business, you could easily make a fortune. That’s the fact that you need to keep in mind. By thinking about the future sale, you will ensure that you don’t put your business in harm’s way. This often happens when business owners let maintenance issues slip through the cracks.

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About Dequiana Jackson

Dequiana Jackson, CEO of Inspired Marketing, Inc., is a small business marketing coach who teaches women entrepreneurs how to monetize their message so they can make more money from their expertise. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog, Entrepreneur-Resources.net.

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