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Previously, it wasn’t surprising to hear the phrase from small business owners, “our customers are offline so we don’t require online marketing.” But now, things have changed as 72% of online users want to interact with their preferred brands via online media. Though many small business owners at least have a website, there’s still a lot more to do when it comes to strengthening their online presence.
So, as a small business owner, wouldn’t you want to optimize your website to attain higher search engine rankings? Here’s a pivotal truth: your competitors are doing it already, and we’re sure you don’t want them to take over you! Besides this, there are numerous benefits of incorporating SEO strategies into your small business:
- 80% of people use the internet to search for information about their desired products. This gives you the opportunity to reach them directly via your online marketing campaigns.
- Increasing SEO rankings of your website and setting up an e-commerce platform for your business can increase your overall conversion rate by 24%. Perth SEO can help you with this.
- By enabling real-time and upgraded customer service, online marketing helps you generate higher revenues while creating and retaining new customers. Besides this, you can create personalized offers according to their online buying behavior.
- Having an online presence helps you connect to your potential customers who use mobile devices to search for products and services they’re interested in. Online marketing lets you reach them effectively by creating targeted ad campaigns that are highly accessible via mobile devices.
All these benefits indicate that investing your time and efforts in SEO and social media practices isn’t a fad. Find out more about it on this site. Interestingly, implementing online marketing isn’t as complicated as it seems. To start off, here’re some basic tips:
Identify the Reason You Need a Website
Of course, you want to drive more sales. But why exactly should you invest in a website when you’re getting customers without it? Begin with a single goal, for instance, tapping into a new market that can be effectively reached online.
Evaluate the Content of Your Website and Modify Accordingly
What does your website say about your small business? Does it provide content that actually benefits your target audience? If yes, you’re on the right track. Otherwise, ask an SEO company in Orange County if you need to tailor your content according to specific keywords.
Visit Your Competitors’ Website
Competitive benchmarking works well. Yes, even for small business owners. Same goes for comparing websites. Ask yourself: “Is my competitor’s website better than mine?” Don’t ever let a competing website drive away your potential customers. This is when you need to be consistent in upgrading your website while ensuring that it’s always better than your competitors in terms of content, keyword targeting, title tags, and even looks!
Start Blogging and Read a Lot
Blogging is a great way to engage your customers online. Do this by optimizing your website for niche keywords so that you can attract qualified prospects to your website. Besides this, keep reading about the advancements in online marketing and incorporate the same into your small business wherever it seems relevant.
The Bottom Line
Now that you’re equipped with all the basics about online marketing, it’s time to take a step forward and show your customers that you’re online. Don’t see any of your competitors spreading their word online? There’s nothing to be hesitant about. Instead, take advantage of being the pioneer in the industry!
George Ryan writes about a variety of topics for small business owners, from SEO and marketing to website hosting and development. He has 7 years’ experience of working as part of the development team but has a wide understanding of the industry as a whole.
