From the Archives – Branding Your Business

Good morning entrepreneurs! I’d like to introduce you to a new section of the blog called, “From the Archives.”  In these posts, I’ll highlight articles that have been previously published here on Entrepreneur Resources.  I hope one of these articles will spark an idea that helps you start or grow your business.

To your success,


This “From The Archives” features articles that can help you brand your small business. Enjoy!

Help Somebody
– In order to be successful, your product or service MUST help somebody…preferably a large group of somebodies. In other words, to be successful, your product or service must meet a consumer’s unmet need. To make it more clear: a person has a problem, and you have the means to fix it! This article shares a couple of strategies that might work for your company.

Defining Your Target Consumer
– Generally speaking, a consumer is someone who uses goods or services. What your business is most interested in is finding its target consumer – that group of people who is both interested in your product or service and willing to purchase it. Learn why having a target market is so important.

3 Ways to Keep Track of Your Online Brand
–  Some employers are using the Internet to check up on potential employees before making hiring decisions, but did you realize that potential clients could be checking up on small business owners, too?  Make sure you know how to keep track of what’s being said about you and your business on the Internet.

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About Dequiana Jackson

Dequiana Jackson, CEO of Inspired Marketing, Inc., is a small business marketing coach who shows women entrepreneurs how to use solid marketing strategies to turn their life’s passion into a profitable, service-based business. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog,

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