Every Business Owner Should Know These Facts About Leads

Leads; what are they and what could they do for your business? Two very important questions that need answers if you want to stay in the game in an increasingly competitive market. First, leads can be most simply described as opportunities for businesses. That could mean an increase in profits, a new contract with a business partner or even the potential to expand internationally. If you’re looking to make sure that your business reaches new heights finding and using new leads is the most obvious answer. So, how do you find leads?

 

Finding Leads  

Photo Source

There are two ways to find leads. You can hunt them out yourself in a way that’s the Internet equivalent of fishing. If you own a website, you need to make sure that you have a “work with me” section. This should be easy to find on your site, particularly if you are a blog owner looking for advertisers. Once you have that, write a brief description about what working for you could mean. Bigger businesses tend to leave this section as small and abstract as possible. They would prefer to discuss specific terms with the interested business owner. Small startup companies would rather lay it all out on the table. Often they will go into a lot of detail, even going as far to suggest pricing for deals. The choice is yours here, but we tend to favor the former. Once you start getting the leads, you’ll know that your campaign is working. If you’re struggling to attract any interest, there is another possibility.

 

Buying Leadshand-holding-money-pound-currency-business

Photo Source

If you don’t fancy waiting for leads to pop up by themselves, you can hunt them out. Buying leads can involve making sure that more people visit your site, through increased traffic. Or, buying something like an email list. This list will contain contact information for people who might be interested in your business opportunity. Prices on leads can range between a couple hundred into the low thousands. It all depends on what the leads are worth and that brings us to the next issue.

 

Not All Leads Are Equalbusiness-trusted-circled-green

Photo Source

You might have guessed that some leads are more valuable than others. For instance, you might be able to get your hands on the Midas List 2016. The Midas list is made up of some of the key players and deal makers in the industry. Getting the contact details of these individuals could be an ace in the hole for your company. That said, you do need to be wary.

 

The Trouble With Scams

fraud-alert-road-signPhoto Source

As much as we’d like to tell you that all the leads you can buy are great, we can’t do that. There are scam companies online who sell fake leads. The problem is that it’s very difficult to tell whether a lead is fake, particularly when selling contact information. If they don’t respond, you might just assume they’re not interested in your business. That’s why you’ve got to make sure you’re buying leads from a reliable source. Otherwise, it might just be money down the drain.

Print Friendly, PDF & Email

About Dequiana Jackson

Dequiana Jackson, Founder of Inspired Marketing, Inc., helps overachieving women entrepreneurs conquer limiting beliefs and create marketing plans that grow their businesses. This includes one-on-one marketing plan development, digital product creation, web design and content marketing. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog, Entrepreneur-Resources.net.

Check Also

3 Benefits Of Promoting People To Leadership Positions (Instead Of Making New Hires)

Image Source – CC0 License As your small business grows you find the need for …

Leave a Reply

Your email address will not be published.

CommentLuv badge