Digital signage can help you accomplish a lot in your business; from providing information about your business to the public, to enhancing your relationship with your clients. Digital signage also helps in brand building and advertising.
Branding involves more than just having a logo. A strong brand differentiates your business from your competitors. It does not matter whether your business is small or large; you can still enjoy the benefits of digital signage and branding. They have become an important tool for all businesses, no matter the location or type of business.
Digital signage solutions are most of the times offered in two types of configuration. There are those who give you rules on when your content should be played and there are those who allow you to create a playlist for your content, while some advanced solutions will even let you do both. Playlists are important since they give you control over your own content.Advanced solutions that offer you both types of configuration are the most sort after by a majority of businesses.
- Cloud based solutions
Your small business will require cloud based solutions since they are upfront and do not require capital investment. Maintenance and support is handled by a third party, thus creating ample time for you to concentrate on your business. The digital signage hosting provider will ensure that the content storage and the back-end server operate smoothly.
You will find this the most appealing solution since there will be no large fees to pay upfront. A monthly fee and a license for each deployed player will be all that you need. As your business grows, you will see the need to seek for other solutions such as on-premise solutions. It will also require more licenses.
- Retail sales
Using strategically located displays to ensure maximum viewing of promotional content will create high stock turnover and increased sales. This makes sure that there is a constant stream of advertisements and there is information about your products to buyers. Content can be from previous ads, videos on YouTube and advertising material from vendors. This helps reduce the effort of filling screens everywhere with content.
- Native software
Native software will provide you with the best performance and is very reliable. It has many features that businesses need but might be a bit costly. When it comes to software solutions, it is better to pay extra so as to get the job done.
- Web base dashboards
It is most important to choose a user dashboard regardless of what your digital signage solutions are. Using the simplest solution to consider user dashboard is the best option. There are no local software that you need to install. Instead, you will just need to type in the digital signage server’s URL and it will be good to go.
- Quick service restaurants
With digital signage, small businesses with quick service restaurants are able to compete with large businesses. It all begins with well designed digital menu boardsthat feature proper animated content and professional photography.Restaurant menu boards are the types of menus that encourage customers to try new items or buy a different meal.
Displays may include product descriptions, promotions, latest deals, dietary information and information that may vary at different times of the day. You do not need to have a team of experts or artists to have a proper digital menu board. Even if your business is located in a single location, you can enjoy the benefits of digital signage. All you need to do is set up a simple menu board and start selling.
Advantages of restaurant menu boards
- You do not need excessive wires for connection. The hardware is portable and comes ready for installation. Once you have done the installation, you are good to go; there is no need for constant attention.
- It is very easy to create a schedule to display different signs, times and/or meals during the day.
- Data backup and security through cloud connection is easy to manage and show different displays.
- It is easy to integrate with other management technologies that might generate separate revenue.
When it comes to branding your small business, you might face several challenges that may prevent you from growing your business as fast as you may want to. Some branding solutions that you need to consider include:
- Set out your goals
Spend some time considering where you would like your business to be in the next few years. Take a look at big brands that you admire and try to figure out whether there are some common traits that they all possess. Would you like the same to be reflected on your business? The best goals for your business will be based on what you admire from other companies or businesses and what your business needs.
- Establish you identity
Consult a branding agency and let them review the goals you have set for your business. Let them help you create a brand that stands for your business and connects with your customers’ needs.
- Check your finances
After consulting abranding agency, they will tell you the cost of their services. If you check your finances and find that you cannot afford their services, it’s wise to consult another cheaper agency that will still be ablemeet your needs.
- Build your brand
Build your brand and build recognition for it. Make sure it has a logo, company or business contacts, values and corporate colors.
- Have a website
Sometimes the best way to interact with your customers is through your website. A website will also help you understand your customers’ needs and it will also create a friendly online environment for your business.
No matter the location and type of products you are selling, these effortless digital signage and branding solutions for your small business are easy to implement and do not require heavy capital investment.
Author Bio: Karen is a Business Tech Analyst. Currently she is working on Digital Signage. She is very responsible towards her job. She loves to share her knowledge and experience with her friends and colleagues.