The Dos and Don’ts of Taking on Bigger Rivals

Any ambitious business owner wants their company to get ahead of the bigger rivals in front of it. This is what running a company is all about. But actually making it happen is not as easy as it sounds. Those bigger business rivals also tend to have bigger budgets and greater resources. So, how are you going to make that move ahead of them? Here are the dos and don’ts to keep in mind as you make that attempt.


Do

Do Conduct Research

First of all, you need to make sure that you conduct some research. You need to have a thorough and in-depth understanding of the businesses you want to overtake before you go any further. That knowledge could be really important, so you don’t want to get to work before you have it stored away in your brain ready to make use of. This knowledge should form your overall approach.

 

Do Focus on Beating Their Online Game

It doesn’t take vast piles of cash to improve how your business conducts itself online. You can improve your social media channels and interact better with customers without spending anything at all. So, this should be one of your main focuses. If you can up your online game to the extent where it’s better than what your rivals do, you will find it easier to get ahead.

 

Do Offer Things Your Rivals Can’t or Won’t

Think about what your customers want or could make use of, and then start offering these things to customers. It’s even better if these things are not currently offered by the businesses that you are trying to overtake. If you can offer things that your rivals can’t or won’t offer, you will steal customers from them at an amazing rate, and that’s exactly what you need to do.

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Don’t


Don’t Expect Instant Results

Expecting too much can be a big problem. When you expect to see results from the steps you take straight away, you will just be left disappointed, and that’s the last thing you want. Once you become demoralized, you could give up on the project altogether, and then your business will languish behind forever. So, take a long-term approach and don’t get down about a lack of results.

 

Don’t Use Underhand Tactics

There is often a temptation to take things too far and do things that will damage your business. Pretending to be customers of your rival business and posting negative comments online is one idea. But don’t do this. It just causes you problems, and you’ll eventually face legal consequences. The healthy you vending lawsuit proves this. So, don’t be tempted by underhand tactics.

 

Don’t Stretch Your Business Too Far Financially

Finally, you should avoid stretching your business’s finances too far when you are trying to get ahead. When you do that, you just make it impossible for your company to achieve what you need it to. Instead, the company will lose money, and that could even lead to it sinking altogether, which I’m sure is not what you want.

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About Dequiana Jackson

Dequiana Jackson, CEO of Inspired Marketing, Inc., is a small business marketing coach who shows women entrepreneurs how to use solid marketing strategies to turn their life’s passion into a profitable, service-based business. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog, Entrepreneur-Resources.net.

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