Increasing turnover is the best way to ensure your business is secure for the future. You need to reach a level where you’re comfortable with the money coming into your operation. With that in mind, it makes sense to improve your marketing efforts and arrive at a wider audience. There are lots of ways you could go about doing that. Even so, the ones mentioned on this page are almost guaranteed to serve you well. That is why we recommend you try them before doing anything else this year. None of these concepts will break the bank, but they will help to push your operation to a safer place. With any luck, this time next year you’ll feel a little more relaxed about your position in the marketplace.
- Use mailing lists to keep customers updated
Mailing lists or direct mail are excellent ways to promote new products and offers to your clients. Most will create an account on your website when purchasing goods. They always have to enter their email address, and so nothing is stopping you from building a marketing list. Send one or two emails every week with exciting news and deals. You should notice a spike in sales in the hours following your email. Just make sure you provide a link at the bottom that allows people to unsubscribe. Most won’t do that, but you need to allow them the option. That way, you won’t seem like you’re sending spam or bothering anyone.
- Advertise using social media
Social media is the best digital tool when it comes to promotion. Sites like Facebook and Twitter are excellent places to advertise your brand. You just need to create pages and watch your audience grow. Highlight your latest deals, and post a couple of status updates every day. Use language that requires a response for the best results. Ask questions and try to encourage people to engage with your posts. That will make them reach further without having to spend money. However, both of those social networks also have a paid advertising option. There’s no minimum spend, and using the tool could help to grow your presence much faster. It all comes down to how much time and money you are willing to invest.
- Outsource to marketing specialists
Marketing collateral professionals will create or gather lots of different media to support the sale of a product or service. People working in that industry know how to get the best results, and that’s why you should consider outsourcing. While those professionals will charge a fee for their services, the action should pay for itself. At the end of the day, it’s in the interests or marketing companies to ensure their efforts create a profit for your brand. If they don’t achieve that, they know you will look elsewhere next time. So, read some reviews and try to find a reputable firm willing to undertake the work.
Make sure you follow that advice, and you should notice an improvement in turnover during 2017. You could also add more products to your range. Sometimes that’s a good idea because you can sell to existing customers. That means you won’t have to spend quite as much cash marketing them to a new crowd. We wish you the best of luck!