Don’t Become A Relic In The Digital World


It’s so easy for businesses to fall behind the times, especially in the digital world. This is particularly true for smaller companies because they don’t have a lot of capital. As such, they need to decide where and when they spend money very carefully indeed. They can’t afford to be wasting it in all areas, but at the same time, they don’t want to be seen using the latest out of date tech. So, what is the answer to this particular issue? Well, you need to know the important areas of tech that you should invest in and the ones that you can possibly live without.

Online Marketing

There is no way for a modern business to live without an online market. Firstly, other types of marketing tend to be more expensive, so if we’re looking at value for money, this is perhaps the best option. Second, online marketing gives you the widest audience possible. You might think that your target audience is in a ten-mile radius of your company, but once you start promoting your company online, the market might surprise you. Marketing for manufacturers has shown business owners that people are able and willing to buy from further away when they find a company online. Particularly, if they are impressed by the way a business looks and feels. Or, if they are offering a better service compared with other companies that are closer.

Going Mobile

There is no denying that the future of businesses is mobile. Even if you are operating online, you need to ensure that your business is accessible in some way through mobile devices. This could be a responsive website, an app or piece of software that works on a phone. Anything like this is worth considering because a massive forty percent of your audience will be searching for your company on a mobile device. The good news is that it’s never been easier for businesses to enter the mobile arena. App development is available from various businesses online and can be used to create a specific targeted approaching for marketing to mobile customers.

Embracing Innovation

There is a lot of tech companies can use that will look innovative to customer and clients. One of the most important pieces of tech being used on the market right now is VR. Does VR fit into your business model? Lots of businesses have managed to use this tech to bring new experiences to their customers. For instance, holiday companies have used it to showcase different vacation spots. Meanwhile, theme parks have managed to incorporate the tech into rides. On the promotion front, marketing companies are already looking for ways to use VR for more immersive experiences. This is just one of the innovative pieces of tech you need to think about using in your company.


New Tech For The Office?

Finally, we can look at the type of tech that you should perhaps avoid investing in and that’s office machinery. We’re talking about things like desktop computers and fax machines. Instead, you should be looking at the mobile and digital alternatives of these devices. This will ensure your business is more flexible and can adapt to a constantly changing market.

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About Dequiana Jackson

Dequiana Jackson, CEO of Inspired Marketing, Inc., is a small business marketing coach who shows women entrepreneurs how to use solid marketing strategies to turn their life’s passion into a profitable, service-based business. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog,

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