Don’t Be Web-blind: Fix Your Website

It’s easy to view a business website as nothing more than a place for clients to purchase of one of your goods, if you run an online store or offer services on there, or simply a destination for contact details and other general information. However, a website is all this and so much more. If you truly understand the power of the internet when it comes to promoting your brand and services to an unimaginably-huge client-base, your website can be so much more than a Yellow Pages for your business.

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The key to finally understanding the importance of a website for your business, both in terms of sales and building a stronger client-base for the future, lies in understanding the ways the business world operates differently online to real life; yet, also, the ways the business world remains the same. Here’s some advice for improving your business website.

Fix coding issues and use WordPress.

You might think there’s nothing wrong with your website, as all the important content is there. However, a website can still look amateurish and generally unappealing to a potential customer even if it has all the necessary content, because the code might have minor faults which can deter clients and reduce your chance of making sales.

Figure out whether your code is fully functional first, but good content only solves half of the problem. Clients will only be enticed by your content if they can view it in a way which doesn’t make them want to tear their eyes out due to incessant bugs in your coding. One way to get around this problem with other aspects of your company website might be to opt for safer, simpler, professional solutions, such as using WordPress as a blogging platform for your business. Upload your content in a well-structured and well-coded environment, meaning your business can focus on the things it’s saying rather than its proficiency with front-end web development.

Design still needs to be a priority.

Even if you focus on platforms such as WordPress, rather than building a self-made blog, your company still needs to build its brand and portray a sense of professionalism through its website. You need to work on the design of your website if you’re to entice customers, as the code is only something you need to fix for practical reasons. People don’t appreciate a nifty Javascript technique; they appreciate beautiful graphics and a clear layout.

Your homepage needs to be spotless. It needs to promote the brand vividly and enticingly, using a professional, but intriguing logo. Don’t opt for the bland, grey corporate solution. Break the mold and stand out a little. You also need to work on the navigation capabilities of your website, to ensure clients don’t struggle to get around. If you’re struggling, PRWD and other such companies can turn your website from a window-shopper’s haven into a place from which people actually buy your goods or services. Remember, people only have so much patience, so make it as simple as possible for them to buy from your company through its website.

Talking of design and layout, SEO is key.

One of the main things that will improve your business’ site, and your business in turn, is practicing good SEO techniques throughout. In an older sense, this would simply mean using a good range of keywords, but optimising a website for the best results on search engines now involves every aspect of a webpage down to design and layout. The easier your website is to navigate, and the more responsive it is to all manner of devices, the better you’ll rank on results pages.

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About Dequiana Jackson

Dequiana Jackson, CEO of Inspired Marketing, Inc., is a small business marketing coach who shows women entrepreneurs how to use solid marketing strategies to turn their life’s passion into a profitable, service-based business. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog, Entrepreneur-Resources.net.

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One comment

  1. CRO, Conversion Rate optimization is taking a lead while designing a website.

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