Demand For Disinfection Products Expected To Grow

You probably already use disinfectants at home. In fact the current value of the global disinfectant industry is estimated at $1.77 billion by 2024.

There is no doubt that this is a massive and still growing industry!

Disinfectants are the largest part of the food safety industry. The reason is obvious. A good disinfectant spray can be used to clean any surface in your home or workplace. It will ensure the surface is bug free and safe.

With the ever increasing number of diseases and the apparent inability of traditional antibiotics to treat bacteria, keeping your surroundings bacteria free is essential to your ongoing health.

In fact, any business which wants to grow and experience their share of increased demand for disinfection products needs to develop a solid pest control marketing strategy.

Why The Industry Is Growing

In the past government regulations have made it essential for firms to invest in disinfectant technologies; simply to comply with the regulations.

New public awareness of bacteria which is resistant to anti-bacteria is partly responsible for the increase in interest and demand of disinfectant products.

But, advancements in technology are also playing their part. This allows new products which are even more effective to be developed and utilized by industry leaders and homeowners.

These products are a direct result of consumer concerns regarding airborne pathogens and the inability of many medical establishments to prevent disease from spreading.

In short people and businesses are more aware of the health risks and are looking to take their own measures to protect themselves, their workers and their families.

The Cost Of Illness

The cost of illness, also referred to as the burden of disease is something that many people are becoming more aware of.

It costs companies millions of dollars every year to keep functioning while employees are sick. Many of these sicknesses can be prevented through better hygiene methods.

All people need is the tools and the education to implement them.

With such demand obviously present it is impossible that the industry will not react. Better products and the right approach to marketing could see businesses doubling or even tripling their sales.

Ongoing Regulation

Government regulations will continue to push forward the disinfectant products industry. A desire to ensure the food supply chain is bacteria free makes it essential that the very best disinfectants are created, supplied and used by individuals and businesses.

New Disease

The prevalence of new diseases will also push the demand for disinfectants upwards. Medical advances are proving that most diseases can be successfully treated. It is still easier to adopt a preventative method rather than a treatment orientated approach.

The real question is whether you will be someone driving the increase in use of disinfectant products or whether you can benefit from good marketing to grow your business.

Disinfectants are not likely to go out of demand. The need for them is set to increase; you simply need to make sure you’re in the right position to make the most of the supply and demand trends; as they occur.

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About Dequiana Jackson

Dequiana Jackson, CEO of Inspired Marketing, Inc., is a small business marketing coach who shows women entrepreneurs how to use solid marketing strategies to turn their life’s passion into a profitable, service-based business. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog, Entrepreneur-Resources.net.

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