Dash for Cash: Making Payments Easier for Your Customers


Handing money is a difficult task. Although the days of having to deal with physical cash are long gone, security plays a huge role in how we transfer money. Nearly everything has been digitalised, making handling cash both easier and harder, at the same time.

If you’re a business owner, the way you deal with cash transactions is important. Your customers need to feel comfortable enough to trust you’ll protect their data. In the vast digital world this can be a problem; however, there are tools out there designed to help you.

Whether you run an ecommerce business or require your customers to pay for your services digitally, the way you go about it is crucial. Making payments easier for your customers is ideal. You don’t want to get accused of being dodgy as it can ruin your reputation. Being transparent with your customers is one of the best ways of ensuring they know you’re trustworthy. Nobody will ever trust a business that’s secretive, so if you’re not being honest with your clients now is the perfect time to fix that.


Protect Your Website


Protecting your website is one of the most important things you can do when selling products online. It’s how you show people they can trust you, which is perhaps the most important thing you can do.

Purchasing an SSL certificate is a must if you’re going to be handling cash. Without it, people can’t be certain that they’re information is being protected. It’s an indicator of a secure website, so if you don’t have it yet – buy it.

Handle Cash with Care

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When buying a product online, there are numerous ways you can pay for it. Whether it’s PayPal, Visa or even Bitcoin, you want to give your customers as many options as possible.

Even though websites like PayPal offer great protection, extra care needs to be taken when handling sensitive data.

There are numerous plugins out there that you can use, some of which are completely free. Depending on what you’re after, you might need to do some research to find the right one. Don’t put it off however, as getting your website secure is not something that can wait.

If you’re going to an event where you’ll be selling your products, things can get a little more complex. Of course you can’t expect customers to go on your website and pay there, so being prepared is crucial.

A credit card reader could be the solution you’ve been looking for. They are widely available and all you need to use them is a mobile phone.

Get the Show on the Road

Once you’re satisfied that you’re website is secure, it’s time to get the show on the road.

Preventing problems from occurring is impossible. Minimizing the odds of that happening is possible. By constantly reviewing your process you can ensure that everything is secure. Don’t think that just because your website is safe now it will remain that way forever. Things change and so do settings on CMS’s and tools.

Securing your website doesn’t have to be difficult. Protect your customers today and see your sales increase in no time.

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About Dequiana Jackson

Dequiana Jackson, CEO of Inspired Marketing, Inc., is a small business marketing coach who teaches women entrepreneurs how to monetize their message so they can make more money from their expertise. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog, Entrepreneur-Resources.net.

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