Brand image is everything when it comes to crafting a space for yourself in the consumer eye and the market place. It essentially lets people know who you are and what you’re all about at a quick glance, encapsulating your brand’s entire image in a small snippet of visual information. Often, consumers decide whether they like the look of a brand in a split second. This could make all the difference as to whether people continue to your site, browse your stock, or take a look at your services. Remember: if you can’t get people past this stumbling block, your business will inevitably take a fall! So, how do you go about crafting the perfect brand image? Not to worry. We’re here to help. Here’s everything you need to know to get started on the right foot.
Do Your Market Research
First things first, you need to completely understand who you’re targeting and what draws their attention. A target market of 18-24 year old contemporary inner city urbanites are going to have completely different tastes to an alternative audience of 45-60 year old traditional individuals living in the suburbs. So, work out who you want to target, what their interests are and then you will have a much simpler time designing your logo, organising your advertising campaigns, and putting together a general brand aesthetic. There’s plenty of information about the current market already published out there. It’s worth taking a look at this. However, personalised research will prove much more beneficial. Again, you can undertake this yourself, handing out surveys to people who are potentially interested in what you have to offer. A simple alternative, however, is to work alongside a market research agency who will already have access to the contact details of plenty of willing participants.
Engage with a Branding Consultant
If you’re still struggling for ideas after conducting your market research, then why not engage with a Branding Consulting Firm. Opt for a firm that has fewer clients, as they will be able to dedicate the necessary time and effort to see your brand excel with its image. While you may be able to opt for a colour palette, a logo, or a font for yourself. But this isn’t sufficient in and of itself. You need to combine these things in the right manner to create a desired atmosphere. A feeling. An emotive association with your products, services, and name.
Collaborate with a Creative
Chances are that while you may be great with business you might not be so good with putting pen to paper. Never mind trying to make everything compatible with your main webpage, tablets, and smartphones. So collaborate with a creative. A graphic designer is perhaps the best person for the job. They will be able to bring your ideas to life, while adding their own expertise and previous knowledge to help you to avoid common mistakes and design errors.
Ticking these three boxes will help to get your brand in the public eye and thriving. Prepare to see the orders come rolling in!