Technology

Top Tips to Improve Your PPC Campaign

PPC (pay-per-click) advertising sounds like a dream. You pay to have your website rank first on a search engine and you only pay if someone clicks on it. It sounds pretty straightforward. But the reality is a lot more complicated. Okay, so you only pay when someone clicks on the …

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4 Annoying Mistakes to Avoid When Creating Business Videos

Over the last few years businesses have been using videos more frequently for marketing, training, and content. The advantages that business videos can provide certainly warrant the attention it is getting as a medium – but unfortunately many businesses make mistakes that hamstring its effectiveness. Seeing as you’d probably rather …

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3 Pieces Of Software That All New Businesses Need

Making good use of technology is a good way for all businesses to improve efficiency and offer a better level of service to their customers. The only problem is, it can get pretty expensive buying loads of different pieces of business software. That’s a particular problem when you’re first starting …

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What Can In-Store Technology Do for Your Business?

When online shopping hit the fashion sector, we witnessed visits to physical stores decrease. But, recent statistics show that weekly bricks-and-mortar shoppers were up to 40% in 2015 and are expected to increase further to 44% in 2018. It’s likely that this is down to more people using shopping as …

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Tips on Finding the Right App Analytic Tools

The good news is that the number of people using apps on their mobile devices is on the rise, as is the amount of time they spend doing so every day. But marketers then face the challenge of getting people to notice their app in a crowded marketplace, install it …

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Tech Jobs That Don’t Require a Degree

It’s no secret that technology is a booming business industry, and maybe you’re looking to start your very own company with a tech focus. The only problem is that you don’t have a tech degree. As you’re doing some digging into the best cities for tech jobs so you have …

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Growing Your Ecommerce Business? Focus on These 5 Areas

An ancient quote from Heraclitus continues to hold true to this day: “The only thing that is constant is change.” Nowhere is this principle more evident than in the innovative ecommerce industry. Companies that stay the same risk falling behind their more adaptive competitors. There’s no such thing as treading …

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