Marketing

How Can Print Help the Local Economy?

With the rise of digital media, there has been much debate over how digital platforms have changed traditional marketing methods. As new digital methods continue to expand and grow, some believe this could be the end of traditional media as we know it. In the debate, one side claims that …

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Creativity? Please! Brand Building Is About Consistency

Flickr Because of the amount of competition in the market, businesses are on the lookout for new ways to succeed. One method you might have come across recently is brand building. More and more companies are emphasizing their brand as they realize the benefits. However, their efforts are misplaced as …

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